9 Facebook Fan Page Tips
The average Facebook user is connected to more than 60 other fan pages. What that means for you is that you are really vying for your potential client’s attention with 60 or more other fan pages. Here are 9 quick and easy ways to keep your fans interested and interacting with your Facebook fan page.
- Get Creative
Facebook requires a different voice and branding than a standard corporate site does. Facebook users want you to be engaging, knowledgeable and more importantly — real. The easiest way for you to stand out from the crowd is to be creative about your company’s image and voice.
Facebook offers plenty of customization options for your Facebook Fan Page. If you are going to invest your time into Social Media Marketing, I would highly suggest setting aside a small budget and hire a Social Media Marketing Company (like us) that can create a custom landing page and great branding for your Facebook. (See the next point.)
Think about your content. Offer your clients something they won’t get on your corporate page, give it a great voice and do it often.
- Generic is Boring — Customize!
Nobody wants to look at multiple fan pages that all look the same and all offer the same thing. In order to stand out from the crowd, you need to make a good first impression and you do this by creating a customized landing page with a great call to action. Never let a potential client land on a wall page. There is no way to give them clear messaging or branding when you do this.
Facebook has its own html code (fbml) so, rather than spending the time to learn a new coding language, we suggest making a strategic decision to have someone else code it. A professional Social Media Marketing Company can create a landing page that will instantly engage potential fans and give them a clear reason to “like” your fan page.
- Give Something Away
You need to bait your hook in order to capture your client. People that already love you don’t need anything free to keep doing so, but in order to capture new clients that aren’t familiar with your brand you need to offer something. You can offer discount codes for services or free products.
- Use Photos to Your Advantage
Take photos of employee volunteer events, company events, customers and anything else you can think of to make your page seem more personal and active within your community. Don’t stop there. Be sure to tag your employees and your customers in your photos. That tag will process into that person’s newsfeed and is a quick way to gain interest in your page.
- Give Them a Way to Win
Americans are competitive. Give them something to win and they will be eager to participate. A great way to accomplish this is to create a giveaway. Have your fans submit photos to your page and give the best photo some type of award or free service. Get creative, because this has huge marketing potential and can be communicated across multiple Social Media platforms.
- Be Grateful
Use an auto responder such as AWebber to respond via a Facebook Message to any person that becomes your fan. Something as simple as a “thank you” can go a long way in building rapport with your fans and clients.
- Make Facebook a Priority
The worst thing you can do on Facebook is create a fan page and then forget about it — especially if you have fans. Your fans will feel unloved and eventually stop following your brand online.
There are plenty of ways to engage your fans, but if you are strapped for time or cannot afford another headcount to keep up, I highly recommend hiring a Social Media Marketing company to do this for you. You will gain the experience and dedication of a professional that will take the headcount and time burden off of your shoulders.
180fusion has recently added a Social Media Accelerator package to their list of services. We now offer a full time staff of Social Media Experts that can assist you in growing your brand across multiple social platforms. You know that Social Media is critical to your business, so the question is — why haven’t you called us?