Are you familiar with the robust growth of social media over the past five years? Did you know that approximately 70 percent of Americans use social media?
As a small business owner or marketing professional, it’s important to have a solid understanding of social media and how it can impact your bottom line.
It’s easy to believe that social media success is tied directly to how many times you post on each platform. While it’s a good idea to get on a regular posting schedule, there is more to success than pushing as much content as possible.
For many, the difference between success and failure is the implementation of the right social media marketing tools. This leads to an important question: which tools are best for your business?
While there is no right or wrong answer, here are five that you can’t live without:
Are you looking for a way to manage all your social media accounts in one place?
If this sounds like a time saver, you’ll want to learn more about Hootsuite. With this tool, you can manage every aspect of every account. From posting and scheduling updates to tracking engagement, everything you need is available to you.
With 92 percent of marketers saying that social media is important to their business, it’s easy to see why 800 of the Fortune 1,000 companies currently use Hootsuite.
Do you ever have questions about the type of content to share on social media? Do you ever think about the type of content that will have the biggest impact in regards to engagement?
With the help of BuzzSumo, these questions will never again go unanswered.
This tool helps you analyze the content that performs best for any topic (or competitor). So, if you’re interested in creating content about entrepreneurship, you can use BuzzSumo to see what other people are sharing. This will give you a good idea of where to start.
It’s one thing to use social media, but another thing entirely to know if you’re making progress.
This is where a tool like Dasheroo can help.
Get this: 88% of marketers want to know how to measure their return on investment as it pertains to social media.
Dasheroo puts you on the right track, as it allows you to create a dashboard for tracking KPIs associated with all your social media accounts. For example, you can track Twitter engagement, giving you a clear idea of what type of content is resonating with your audience.
You don’t want to post to social media and hope for the best. Instead, you want to track every move you make to ensure that you’re getting the most bang for your buck.
There is more to social media than the words that you share. If you truly want to reach your goals, you need to get serious about the use of images.
Canva is one of the best tools for creating high quality, unique images. Best yet, you don’t need any graphic design experience to get started.
Here’s something to think about: Tweets with images are 150% more likely to receive Retweets than those that are only text-based.
Canva makes it easy to create killer images for all your social media accounts.
Here’s an interesting passage from the Edgar website:
“Edgar is the most effective tool to double your traffic by automatically resharing your content.”
This one sentence says it all. With Edgar, you can boost your traffic by automatically resharing your best content.
With automated social sharing, you don’t waste time and energy sharing the content that will move the needle. You can set Edgar to do all the work for you, knowing that the end result will be more traffic.
With claims of saving marketing professionals eight hours per week or more, Edgar is one of those social media tools that’s definitely worth a second look.
These may not be the only social media marketing tools to choose from, but they are definitely among the best.
Let’s put it this way: once you experiment with these tools, you’ll have a hard time going back to your old way of doing things. Each and every one of these is designed to improve your productivity and efficiency.
Do you have any experience with one or more of these tools? Which ones do you consider the best? Would you add any others to the list?
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