4 Tips For Keeping Your Social Efforts More Consistent | 180fusion

Social media can be one of the most difficult marketing mediums out there. While most of us assume it’s pretty intuitive; it’s much harder to keep up with from a business perspective. And if you’ve been lagging on your social efforts, then there are a few things you should keep in consideration to bring your social to becoming more consistent. Here’s how:

Learn Where Your Demographic Is

If you’re going to be posting more on social media, then knowing where your demographic lives on there and why will be crucial to your future success. After all, the name of the game here is engagement, which is the amount of “likes” or “comments” you specifically get on your page. And if you’ve never delved into the numbers on social, then there’s no better time than now to start.

To begin, take a look at where your current audience is, as well as why those platforms make sense. For example, according to Pew Research, 35 percent of US adults are currently on Instagram, which goes to show the sheer volume of people on the photo-sharing app. Furthermore, as noted by Sprout Social, 81 percent of millennials are active on Twitter. That goes to show how a big part of social media strategy will be working with a young demographic; if you’re looking for your brand to thrive, then finding your niche will be the next primary step for success.

Bare In Mind Niche Industries

Another essential factor to social media is the specific niche for each industry. While most of us know that social media is a young person’s game, how they use it differently from their older counterparts is a completely different story. For example, as noted by Social Media Today, 40 million people plan their wedding using Pinterest, which goes to show how much of a primary research tool social can be. And if your business falls into a niche industry like this, then it might not be a bad idea to adjust your strategy accordingly.

In looking at whatever niche falls under your industry, try and imagine this to be the genre that your company lives under, followed by any specialty beyond that. The more specificity you can give, the better, as it showcases a better identity for your brand. As the overarching mission is engagement, make the communities you’re delving into are some that produce a high dollar value for your brand.

Create In A Calendar

As simple as it might sound, creating a calendar can be of the easiest ways to start becoming more consistent with your social efforts. This will not only help you become more organized but in a position to start gaining more visibility; because as noted by LucidPress, brands that are presented 3 to 4 times more likely to experience more visibility. And if your company is looking for the same, then putting out a calendar might be a solid move.

No matter if it’s a few times a day or a few times per week, draft up a calendar you can use to post regularly. Not only will this help you decipher the overall direction you should be going in, but how you can make adjustments along the way. As a big part of social media is being reactive to your audience, a calendar will also help you decide which types of posts will give you the most traffic moving forward, which can be a significant part of how you’ll be successful. Remember, the name of the game here is engagement, so the more you’re able to get people interacting and behaving with your page, the better off you are in increasing your audience long-term.

Don’t Forget About Visuals

Finally, as any marketer will tell you, keeping a solid lineup of visuals will be key to your audience engaging more on social media. In fact, as noted by Hubspot, 37 percent of marketers said visual marketing was the important form of content for their business because visuals get a tremendous amount more sales and visibility.

If you haven’t already, start looking through what visual elements you have for your social posts. Even if they’re just stock photo, those aspects can give your posts much more value, increasing a visual cue that went with your idea. As this is something that can consistently bring in more traffic, utilize these visuals as a way of generating more people to engage with through social media.

What are you most excited about in keeping your social efforts more consistent? Comment with your answers below!