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What is Google Blacklisting and How to Deal with it

Has this ever happened to you? One day, your site appears just fine in Google’s index, and is bringing in traffic, and the next, it’s all gone. You search for your site and find nothing in Google, and your traffic has dropped to negligible amounts. This is called blacklisting, my friend, and it sadly happens more often than you might think. This article will explain what Google blacklisting is, how it happens, and how to get out of it, if possible.

First off, what is Google blacklisting? Blacklisting happens when your website is manually removed from Google’s index for what may be a variety of reasons. If you look at Google’s Webmaster Guidelines, you will see what Google tells you NOT to do, for example:

  • Avoid hidden text or hidden links.
  • Don’t use cloaking or sneaky redirects.
  • Don’t create multiple pages, subdomains, or domains with substantially duplicate content.

And so on. This gives you an idea of what to look for if you find you’ve been blacklisted. Sometimes sneaky hackers are able to slip things onto your website, such as malware, redirects, hidden links, etc without you even noticing. If you find you’ve been blacklisted, you need to take every step possible to remove the cause.

Once you’ve taken steps to remove the offensive causes that could get you blacklisted, you need to contact Google and tell them that you’ve rectified the problem. You do this through Google Webmaster Tools. Once you have verified site ownership through Webmaster Tools, you can contact Google and request that they revisit your site in order to confirm that the offensive content, links, or whatever else that might have gotten you blacklisted has indeed been removed. This takes time, however — up to several weeks at times, so patience will be a virtue here.

Getting blacklisted in Google can be a real problem, especially if you rely on Google for both organic and paid traffic to your website. Hopefully, once you have diagnosed your website and fixed whatever issue(s) Google had, your site will return to its proper place in the index.

If you have been blacklisted, and need help, then contact 180Fusion. We can diagnose your site for quality guideline violations and help you eradicate them, so your site can return to the place it deserves in Google’s index.

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