Understanding the Golden Triangle and how it Pertains to Search Engine Optimization
Many years ago, Google conducted a study of fifty users using eye tracking software to determine the habits of those looking through search engine results page (SERPs) and to see which organic listings held the most value for the user. Unsurprisingly, it was found that users focus the most attention on the top three listings on any given search page, while giving less and less attention the further down they go.
This means for the first three listings, the entire title and description is usually read. Following that, for the next few listings, just the title of the website or page is usually read, and then after that, a snippet of the title. Here is the breakdown of what the researchers found relating to the amount of attention paid to each listing in the top ten:
- Rank 1 — 100%
- Rank 2 — 100%
- Rank 3 — 100%
- Rank 4 — 85%
- Rank 5 — 60%
- Rank 6 — 50%
- Rank 7 — 50%
- Rank 8 — 30%
- Rank 9 — 30%
- Rank 10 — 20%
As you can see, the first three listings get the user’s full attention, but the decline after that is pretty stark. For those in Internet marketing such as search engine optimization, or SEO, it just shows how worthwhile it is to strive for the top three spots. While getting ranked on the first page of Google, or any search engine, is important, it’s the top three spaces that are key.
This is why, as your result rises closer and closer to the top, it gets more difficult to rise in the rankings. The closer you get to the top spot, each spot ranked gets exponentially more difficult to rank in than the last, especially with competitive keywords. This is why effective search engine optimization is so important, and how 180Fusion can help you if you’re aching to get into the top three coveted spots on Google and other search engine.
180Fusion can create a customized Internet marketing solution that includes on-site search engine optimization such as diagnosis and content writing, as well as off-site SEO including social media, link building and so on. With the experts at 180Fusion behind you, in time you will achieve the results you deserve.