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Troubleshooting: Why Your SEO Isn’t Working

By now you’ve probably already connected the dots on SEO and know a fair bit about applying it to your site. You’ve likely spent some time optimizing with keyword content and maybe you’ve even built the relevant links. Still, while everything looks good on paper, somehow your website has seemed to have hit a wall. It isn’t ranking for target keywords and let’s not even get started on its effectiveness of reeling in actual revenue. Finally, you’ve come to the realization that there’s a real problem with your SEO strategy – but what?

While you’ve likely searched high and low for solutions to your SEO woes, your website’s inability to get the proper rankings could be for a variety of reasons. If your SEO campaign isn’t currently meeting your expectations, consider these 5 factors that could be affecting it.

It’s Not A Priority

Most marketing managers make the mistake of thinking of SEO as a marketing ornament. They tack it onto their customary list of marketing strategies, never really giving it the full attention it needs. SEO isn’t a field open to half-in commitments. The best SEO strategists know that in order to see optimum results, they have to put in the time and effort. Even the slightest results require a large amount of work. If your onsite SEO isn’t up to par, the amount of time you put into blogging or link building will likely amount to nothing. To achieve ROI goals, start by making SEO a prime concern.

Content Still Needs All of The Attention It Can Get

One of the biggest challenges content creators face is writing content that’s optimized for search engines and appeals to real people. Creating content that ranks well with search engines and captures readers can be a tricky business. Poor content can catch the wrong kind of attention from search engines like Google, whose Panda algorithm penalizes sites for spammy or “thin” content. Draw in targeted traffic and dodge penalties by serving valuable content to your audiences. Regular posts won’t be enough.

A Single Metric Isn’t Doing The Trick

A single metric won’t properly reflect the results of a SEO campaign or accurately detect the search authority of your site. What’s more certain metrics like vanity metrics can give you the wrong interpretation of your site’s performance. For instance, a large social media following isn’t a dependable enough indicator of an audience’s engagement with a brand. In cases of keyword tracking, ranks can mislead your understanding of search traffic. Search traffic can rise while other aspects of ranking decrease. To solve your problem, track key performance indicators (KPIs) which are the hard numbers procured from website data. Use analytics tools like Google Analytics or KISSmetrics to keep track of key SEO metrics.

The Right Target Audience Has Yet To Be Tapped Into

High search query ranks are key to SEO success— exclusively achieving a high Google rank won’t cut it. Start by ensuring that the proper categories of demographics align accordingly with your targeting goals. High ranks for keywords and phrases related to food poisoning won’t do much good for your business if it’s involved in the restaurant industry.

Instead of trying to appeal to everyone, manage your targeting efforts like a game of darts. Aim for a specific audience and focus your attention there. Identify your target by defining your desired audience. You might be surprised to know that you’re probably more experienced in this field than you think. Growing up you learned to ask one parent for something that the other would be more inclined to reject. Today you probably have specific friends to go to for advice or bring along to certain movies. Similarly, you’ll want to go through the process of targeting by properly assessing which audience is more likely to give you the best results.

Poor Calls To Action Sign SEO Death Warrants

High traffic won’t amount to any significant quantity of revenue if you have low conversion rates. A good call to action will persuade a visitor that your site is interesting enough to make them a faithful follower. Ensure that your visitors are following through with the action that you want them to take. Desired actions will look different for different brands. For instance, you might want a user to sign up for a membership newsletter or subscriptions, or download a certain software. Optimize site conversions by including visible call to actions that are compelling, simple, and concise.

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Brannon M. Brooks

Brannon M. Brooks

Brannon Brooks brings a considerable amount of background knowledge & a passion in Search Engine Optimization (SEO), Internet Marketing, and Social Media. He comes to 180fusion with 5 years in the online marketing industry. Currently he oversees & structures SEO and marketing strategies for a handful of clients; ranging from National SEO, Local Search, & e-commerce businesses. Prior to 180fusion, Brannon Brooks has worked as an SEO Analyst overseeing enterprise accounts in a vast majority of industries. His favorite SEO quote & rule of thumb is “Google only loves you when everyone else loves you first.”

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