Top SEO Hacks for Your Music Venue's Website | 180fusion

In the old days, running a great music venue that was always packed to the brim with people excited about music on a Friday or a Saturday night was only about one thing–good music. Word of mouth was a powerful thing then, as were music reviews from journalists reporting back on Sunday and Monday after a great weekend of music. But now, it’s 2018–and if you’re serious about getting the right bands to play at your music venue, the right kind of attention from the media, and drawing in the right crowd, you need to master your website’s SEO (search engine optimization).

The fact is, if anyone’s looking for a fun night out, they’re going to do a Google search first. Especially if they’re tourists and don’t know much, you need to appear as soon as possible in search engine results. So if you’re ready to understand how to master SEO, here are some tips.

1) Use Local SEO

One of the best things about being an actual physical venue is that you can take advantage of one of the best SEO hacks out there: Local SEO. Considering that so many people are doing their shopping online now, and e-commerce sales are expected to make up 95 percent of purchases by 2040, most businesses won’t be able to take advantage of this great hack. But you, on the other hand, will always be running a brick-and-mortar-based business. Which means that an easy way for you to appear in any search that includes “live music” or “jazz shows” and the name of your city is by using Local SEO. According to the UK Domain, it works like this:

“A good location page should contain a combination of practical information, such as maps and opening times, plus detail on why someone should visit. Make sure these pages are uniquely useful, as a number of pages with nearly identical content can be an issue if Google thinks you are creating them for SEO and not for users…[You also need] Name, Address, and Phone number, and it is an important concept in local SEO. Having it correct and consistent is vital.”

Considering that nearly one-third of mobile searches are related to location, you’ll quickly start getting lots of new visitors to your gig if you’re smart about Local SEO.

2) Optimize for mobile

Think about it: people don’t always plan to go to gigs on a night out. Usually, they have a few drinks at a bar, and they think: “Hmm, maybe I want to listen to some live music tonight.” The kinds of people who get tickets in advance are likely to already know about the shows playing at your music venue. But when it comes to people who might become new customers, you need to be able to impress them as much as possible with your site’s design. And we don’t just mean that it has to beautiful and include high-res pictures. We mean that it’s optimized for mobile, so it’s easy.

This means that when site visitors are reading descriptions of the bands, they don’t have to zoom in and out to understand who’s playing. Or that when they play a sample piece of music, it won’t freeze up because of the phone they’re using. Additionally, if users are going to buy tickets on their phones, it needs to be easy for them to scroll through the options and type in their details. Considering that 51 percent of ad budgets in 2016 were spent on mobile, it’s time for you to optimize for mobile if you haven’t already. To learn more, take a look at these tips from Digital Marketing Pro.

3) Blog about music

Finally, one of the best ways to draw people to your website is by blogging about music. After all, if they come across a review of one of their favorite brands, and they’re looking for some great gigs that happened in your city–they’ll go straight to your page if you’ve written about it already. According to LifeHack:

“Impressive content never fails to attract the audience. You can write articles related to the products you sell online. For instance, if you are selling electronics items, then you can probably write articles on best smartphones to buy under $400 or best laptops for students. Your content should be informative, pertinent and exclusive. It should be easy to understand and plagiarism free. You can also add graphs, infographics, images and relevant data to your content as these may increase viewership.”

If you aren’t sure where to start, take a look at what music bloggers are writing about. Develop your own style, or hire writers: there are plenty of wannabe music journalists who will write for free if you feature them on your website. But it can be worth paying for long-form posts, considering that they generate nine times as many leads as short-form ones.

These are some of the best SEO hacks so that you’ll get more visitors to your music venue’s website–which means more visitors to the gigs, too. What other strategies do you use to attract fans to your music venue?