The Value of Followers in Social Media Marketing
Social Media Marketing is the newest form of Internet marketing, and also one of the most promising and lucrative. Facebook has turned its advertising platform into a multi-billion dollar enterprise, and more and more businesses are jumping onto to the Social Media Marketing (SMM) bandwagon in order to increase their visibility, awareness and bottom line. While getting involved in social media is important for any business in this day and age, one must not forget the other currency by which social media operates: followers.
Followers are the people that like your page on Facebook or start following you on Twitter. Followers are kind of like fans, but with a lot more potential. Followers can share your content with their list of friends, share check-ins at your business if using a service like Facebook Places and share their excitement of your products and services with hundreds or thousands of people you might not have had access to otherwise. If you will notice, one of the main keywords in that last sentence was “sharing”, because one of the main values of the follower is their ability to easily share what they like with their friends.
How to Attract and Engage Followers
Followers are great to have, but how do you attract them to your business, keep them and make them work in your favor? There are many ways to attract followers, some of which include:
- Offer regular deals to your products and services available only to your followers. This could be a web-based coupon or even something fun like a word of the day your customers have to use to get a discount. This not only gives your followers a reason to continue to come to your page, but a reason to share it with others.
- Continually interact and engage with your followers. If you post something and begin to get comments, reply to them to keep a conversation going. Followers will appreciate the time you take in interacting with them.
- Post on a regular basis, and post items that are interesting. They can be news pieces, funny anecdotes or whatever else that might somehow relate to your products or services, but make sure it not only relevant but engaging, so your followers will be more likely to share it.
These are just some of the ways you can continually engage your current followers, and hopefully attract new ones either by word of mouth or by finding your page through a relevant search.
Overall, gaining and keeping followers is a very, very important part of any SMM strategy. Therefore, any Social Media Marketing strategy worth its salt needs to include a comprehensive way to gain, retain and increase followers for your pages. 180Fusion has a talented team of social media marketers that can help make this a reality for you by managing your social profiles and making sure your followers are engaged and retained.
Contact us today to see how we can help you increase your social media visibility and value.