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Start your Own Online Company – Business & Marketing Plan

Business & Marketing PlanIt’s easier than ever before to run an online company. Your workers don’t need to be in an office, as they can work from home. Your products — if you have physical products — can be outsourced to a third party warehouse for distribution and storage. Services can be offered entirely online, such as online advertising and other services that don’t require physical products. With all that being said, even in the current economy, starting an online company still takes a lot of effort, skill and patience.

If you’re starting an online business, what are you offering? Is it a product? A service? Both? If it’s a physical product, how will it be handled, where will it be stores, how will it be shipped? If it’s a service, is it one that will require physical presence, or can it be done entirely online? These are key factors to establishing the shape your business will take.

Second, come up with a business plan. Will you have employees? Will they be contracted or full time? If you will have employees, what kind will you need? Salespeople? Technical experts? How will you pay them? These are just some of the questions you should look at when developing a business plan. Beyond this, a business plan should encompass the entire financial and marketing plans you plan to undertake in order to get your business moving and ultimately thriving.

What kind of business structure will you use? Will you be the sole proprietor, have a Limited Liability Corporation (LLC), a Limited Liability Partnership (LLP) or maybe a C corporation? These are things to keep in mind when it comes to taxes and the like.

Finally, how will you market your business? Will it be solely online? Do you plan to have a local presence such as a store or a workshop, and if so, how will you market that? Which advertising streams will you use? Radio? Newspaper? TV?

These serious questions should help get you thinking about starting up your own online business and even expand it to a physical business. Starting a business is the dream of many people, and if you’re ready to get started fulfilling your own dreams, don’t hesitate to contact us and inquire about consulting. Our experts are ready and waiting to assist you in coming up with process to put your business online.

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