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Case Study: Six Months to SERP Success


Type of Site: sells ATM machines, parts, and signs, as well as provides technical support and repair services.

The Situation: Before coming to 180fusion, had previously worked with another digital marketing agency whose outdated SEO strategies had gotten their website penalized and completely delisted from Google Search Results. After this major setback, they reached out to 180fusion for assistance in getting the penalty lifted and having their previous rankings restored.

The Solution: 180fusion began on-site SEO work by fixing 301 & 302 redirects, correcting website structure and formatting problems, and adding a robots.txt page and xml sitemap. Simultaneously, the web-spam team launched an aggressive link removal effort to undo the damage caused by the poor links their previous SEO agency had created. After exhausting all efforts to remove toxic links, a strategic link disavowal strategy was initiated through Google Webmaster Tools to remove the remaining bad links and get the manual penalty lifted.

The Results: Through 180fusion’s efforts, the manual action penalty was removed in just a few weeks, and within 6 months their website was ranked on page 1 of Google SERPS for 15 out of their 24 targeted keywords, with 9 keywords ranking in the top 5 positions:


Client Testimonial: “180fusion has been great, just to be able to hand it off to them has been a relief. They have done a great job with it! In organic search, that ground we lost with the last company has come back thanks to 180fusion’s efforts.” – Sam Anderson, Director of Marketing,
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