SEO for Small Business
Let’s say that you’re a small business owner and you just launched the first website for your business…what now? Sure, you can share it with your friends on Twitter or Facebook, but marketing a website takes much more than that.
To have an effective website, you need a multi-channel Internet marketing strategy that includes paid, organic and social media marketing channels.
What if you can’t find money in your budget for affordable SEO services for a small business, and have to do it all on your own for the time being? In this article, we’ll look at the organic channel, commonly known as Search Engine Optimization, or SEO. SEO focuses on factors within your website itself in order to make it more friendly to search engines, as well as more aggressive for the searched terms you wish to rank for.
How do you make your small business website more SEO friendly as well as more targeted? Here are some simple things you can do to your website to make it more SEO friendly:
- Figure out what keywords you wish you rank for: The keyword is the backbone of any SEO strategy, and as such, should be researched thoroughly. You can use something like Google’s AdWords tool to find keywords to target, then spread them conservatively throughout your website in titles, headers, links and so on.
- Have good content, and lots of it: Search engines really like good, readable, reliable content that is written for users rather than for the search engines themselves, and they like this content frequently updated. This can mean a blog, news pieces, press releases and so on. This content also has to be original and well-researched.
- Have a simple website: The K.I.S.S. (Keep it Simple Silly) principle works well with websites, and this applies to everything, from simple text-based navigation to a simple, short URL structure. All of these things make it easier for search engine crawler bots to go over your pages and find your unique and authoritative content.
- Interact with your customers: Allowing your customers to leave comments and reviews, as well as having a forum, for example, helps you build a community, as well as gaining original content that you don’t have to write.
These are just some of the tips I’ve given to small business owners I’ve met over the years who wish to do some simple SEO for their small business to help them at least get started until they can get more professional help like our experts at 180fusion offer. At 180fusion, we offer SEO services for small and local businesses to help them rise in the search engine ranks and gain the rankings and traffic they truly deserve.
Contact us today to see how we can help you achieve success.