Mobile Navigation Best Practices

I cannot stress enough the importance of mobile-friendliness. Google uses a website’s mobile-friendliness as a factor in ranking, as mobile browsing has significantly increased since the inception of the smart phone. Google estimates that nearly half of all search queries are performed on a smart phone. There are certain best practices for mobile navigation that will optimize your site for browsing, and help you better rank on Google.

  • Make your navigation simple: Consider the size of a mobile screen. You need to adjust your font size to a larger, more mobile-friendly size. Most viewers shouldn’t have to zoom in to read your text.

The navigation experience needs to be simple, or your viewers may bounce off the page in favor of a more mobile-friendly page. If your page has buttons or forms that require touch input, adjust the size to serve fingers of all sizes and shapes. Drop-down or vertical menus are recommended, and the above rules should be applied to the menu options—that is, large and readable text, and a larger button size. If your menu expands with further drop down options, add a plus (+) sign or an arrow (>) to indicate.

mobile best practices
Engineer your site for a series of mobile and desktop platforms
  • Speed is important for your mobile performance. The faster your site loads, the more Google will favor you. Drop images or complex graphics in favor of more content and a navigation menu. Photos are vital for your desktop website, but they may hinder your mobile performance. They also take up unnecessary space, and can be an eyesore on an otherwise sleek mobile design.
  • Utilize mobile-exclusive features like GPS location, sensors, “tap to call” features, enabling sharing across social media, barcode recognition, etc.
  • If you are an online retailer, provide easy access to the shopping cart, products, product reviews, and a search function.


Learn more about SEO and mobile navigation best practices from 180fusion’s SEO and fulfillment team!