Local Businesses Should Focus on Local SEO
If you run a local business and want to gain new customers and keep your current customers in the know about any new products and services you might offer, having a local profile is essential. In the past couple of years, mobile use of the Internet has exploded, and so has use of the Internet to find local businesses and services. Yahoo Local was at the forefront of this, but now has been eclipsed by Google Places, which is a profile of your local information gathered from sources like Yelp, CitySearch and others.
Having an updated local profile for your business means a lot more than just having your correct address and phone number on your website. You must properly run and maintain profiles for your business on several websites, like Yelp, CitySearch, Yellow Pages, Yahoo Local and many others. This is because Google Places gathers data from these and other sources to build a comprehensive profile of your business – including links, pictures, reviews and more.
Having a properly maintained local profile is almost a job in and of itself, as it requires constant monitoring to make sure not only all of the information presented is accurate, but that your image is also maintained. Most local business profiles allow Internet users to leave comments — both good and bad. A savvy business owner will respond to the occasional negative comments with timely, well-mannered and accurate responses, which will help maintain a positive image for your business.
At 180fusion, we offer a reputation management program for your local listings that will manage both your business listing(s) on Google Places as well as your Google Maps listings. This is similar to the sponsored ads found in search engine results pages, but it is targeted to very specific geographic areas (allowing better conversion rates). This allows potential clients an easier way of locating your products and services.
As you can see, a lot of work goes into local search optimization, both organic and paid. Thankfully, 180fusion can help you manage your local profile and take the work off your shoulders. If you feel your local profile is lagging, and you could use some help with organic and paid local SEO through Google Places, contact us today and see how we can help you.