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How to Optimize for Video SEO


Video SEO is an entirely new animal. Most businesses have not yet decided how to react to this. Nevertheless, SEO with video content is just as relevant as it is to other pieces of content. You need to make it easy for Google to categorize your content. Shoppers are 1.81 times more likely to make a purchase after viewing a video.

Thankfully, optimizing for video SEO is relatively simple. When done right, your content will be categorized correctly in order to reach the right audience.

SEO Won’t Save a Bad Video

SEO used to be the priority for anyone involved in content marketing. It was often more important than the content itself. In accordance with changes made by Google, the actual content is far more important than the way you optimize it.

If you have not yet shot your video, you should concentrate on this before moving any further. A bad video that isn’t relevant to your target audience will not bring in any additional traffic.

Why YouTube is Your Key Platform

Whenever you publish a video, YouTube should be the priority. This should even be more important than uploading a video to your own website. For a start, you will gain access to the largest audience by featuring yourself on YouTube. This will instantly guarantee more views and more interaction, which will be beneficial for your general SEO needs later on.

But you also have to remember that YouTube has the most influence on the search rankings because the company was purchased by Google some years ago. It’s the same argument as when Google+ was a major part of the search engine giant’s strategy going forward.

Make sure you are featuring yourself on every platform run by Google.

YouTube is just the easiest platform to work with.

How are Videos Ranked

Video SEO is not as simple as uploading your creation to YouTube. There are no guarantees that anyone will see your video at all. Before you do anything, you have to understand what factors are taken into account when deciding where to index a video.

This condensed list includes the main factors:

  • How many views the video has.
  • How long someone spends viewing the video (bounce rate) and how often someone adds it to a playlist.
  • The social feedback, such as likes and comments.
  • How many subscribers you have as a creator.

These factors should demonstrate that every issue contributing to your video’s ranking is based on what other people think of you. It’s about genuine popularity. This is not something you can manufacture, indicating that video SEO has gone in the same direction as all other types of SEO.

The Fundamentals of SEO

Nevertheless, before you can gain any social proof, you need to upload and optimize your video. Thankfully, if you already know about SEO this will be easy.

To begin with, you should choose some keywords and insert them in both the video title and the video description. Only use them if they naturally fit in there. Using semantics as an alternative is perfectly valid. Exact-match keywords are no longer necessary like they once were.

Primarily, you should be opting for the most enticing package possible. Think of this as combining a webpage with a marketing email. Yes, you need to make sure you have the SEO fundamentals in place, but the effect on the human audience is far more important.

Is Video SEO as Complex as You Think?

There is not much else to proper video optimization. The vast majority of your SEO efforts come afterwards because it’s primarily based on how people react to your video and the popularity of your content. These days your content marketing scheme is entwined with your marketing campaign.

If you can promote your video in the right way, you are simultaneously going to meet the requirements of SEO.

Google wants its search engine results to reflect genuine popularity, and so they are going to prioritize that over any of the technical aspects of SEO. Matt Cutts has mentioned many times that Google no longer wants companies to target SEO specifically.

Last Word

Video SEO is mainly about creating the right content and targeting it at a specific relevant audience. In most cases, the key to video content marketing is to pair it with previous popular productions. Most company YouTube channels only become popular after months and months of hard work.

You should enhance video SEO by not relying on YouTube and other video platforms. Instead, you should combine your latest releases with powerful social media campaigns.

How will you start optimizing your videos today?

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