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How to optimize an Image for SEO Friendliness

Images can present a unique problem when it comes to search engine optimization (SEO). While search engines prefer text, many web designers prefer images to make their designs sizzle and pop in a way that plain text usually can’t, even with CSS. Therefore, optimizing images for maximum SEO friendliness is a key ingredient in any SEO implementation, and we’ll give you some tips on how to optimize an image for SEO.

Firstly, you want your file name to be descriptive of what’s in the image, even if it’s just a navigational element. For example, if you have an image that says “Home” as a navigational element, you could entitle the file “home.jpg”. If you have a picture of a Hawaiian island that you’re using in a travel site, for example, your file name could be the name of the island, such as “Honolulu-Island-Hawaii.jpg”. These help give the search engine spiders a small idea of what the image represents.

You also want to make liberal use of ALT text for your images. ALT text allows you to enter a descriptor of the image, one that needs to match the image itself. If the image itself also has a small bit of descriptive text, you need to include that in the ALT section of your image tag. You can, however, flesh that out a bit if necessary. Usually it’s proper to have a full sentence as your ALT tag if possible, but not much more than that.

What you want to avoid in all of this is using the image name or ALT text to stuff keywords and/or use irrelevant text that doesn’t match the image. These things can be spotted by either computer algorithms or human editors at the search engines and leave you banned. Therefore, it’s best to keep things on the up and up in this regard (in all matters of SEO, honestly).

Overall, optimizing your images for SEO friendliness is an essential piece of any on-site SEO strategy, and if you need help in this regard, contact 180Fusion. We can teach you how to optimize your images for SEO friendliness, or do it for you if you as part of a larger SEO strategy.

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