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How to Do SEO for a Website – Search Engine Optimization Campaigns, Keywords

Search Engine Optimization, or SEO as it’s commonly known, is a way of using keywords, best practices, content, links and other factors in order to rise in the ranks of the search engine results pages, or SERPs. SEO services have a reputation of being more of an art than a science, and in some ways this is true. There is no way to directly control your rankings on a search engine, or else everyone would be doing it and nothing relevant would appear for the users. SEO is about making decisions based on best practices that will hopefully influence the search engines to see your websites in a more positive light, and give you better rankings as a result.

That being said, SEO is a science in that it takes a considerable amount of time, research and effort in order to achieve the results you deserve. This is done through a variety of methods, including:

  • Keyword research. Keywords are the foundation upon which any SEO campaign is built. It’s what you put into your tags, your content, and what you track to measure the success or failure of your efforts, so finding good short and long-term keywords is essential.
  • Applying keywords to meta language. This includes title and meta keyword and description tags. The title tag is the most important tag on any page, especially the home page, so it needs to be optimized properly. There are many ways to do this, the best come with practice.
  • Writing good content that incorporates the keywords. Search engines love good, readable content that’s written for the users rather than for them. That being said, your content should have keywords that match those used in the title and meta tags, to keep focus and consistency.
  • Keep your links simple. Simple text based navigation and links within the body copy make it that much easier for search engine spiders to crawl your content.

These are just some of the tips that should help get you started in doing SEO for your own website. 180Fusion can help you craft a customized SEO campaign solution for your website that lets you have the time to do the things you love most while we handle everything else.

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