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How to do SEO for a Website

White Hat SEOSo you have launched a new website, or want to revamp your existing website to make it more visible in the search engines. This is when you start reading about search engine optimization, more commonly known as SEO, to gain a better understanding of what to do for your own website. There are many facets to SEO in which fall into two categories, black hat (bad SEO) and white hat (good SEO).

What is black hat SEO?

Black hat SEO could easily fit into a book called “How to Avoid SEO Mistakes”. Black hat is a way of fooling the search engines into giving your site good rankings, but it rarely lasts long and it never ends well. This could include hidden text or links, redirected doorway pages, links from irrelevant websites and much more. These are the kinds of things you should avoid when trying to do your own SEO campaign, as they can get your URL banned from the search engines entirely.

What is white hat SEO?

This is the sort of SEO that works with a search engine’s quality guidelines in order to ensure a proper experience for the user as well as for the search engine. This includes well-written content, simple navigation, short URLs and much more. Good, high-quality SEO is a much more involved and slower process than black hat SEO, so I’ll give you some tips to get started:

  • First, choose good keywords. Learning how to choose best keywords for SEO is more of an art than a science, but if you do enough research you will see patterns that work. Tools like Google AdWords keywords tool can be a great help in this regard.
  • Write good content. The old saying goes that “content is king,” and while many have tried to disprove this, good content is still one of the best ways to get ranked, not only through appealing to search engines and users, but also by attracting natural links as well.
  • Make the most of your platform. Are you using WordPress, Joomla, Drupal or any of the other content management systems out there? If so, take a moment to find the best plugins available to make them more SEO friendly. Finding the best WordPress SEO plugins, for example, can be easily done from within WordPress itself.

These are just a few simple tips that will help your website gain a solid SEO foundation. SEO is an ongoing and ever changing landscape, and one must keep informed of the latest developments through blogs and news sites to keep up with it. The best advice to learning how to do SEO is to never stop reading and never stop learning.

Why stop with there? Hiring an expert SEO company with years of experience in creating web designs for SEO is worth much more than it’s weight in gold. Contact us today for a free consultation!

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