How Important are Tags in 2016 for SEO?
SEO changes every year. Google is shifting the landscape all the time. These days SEO is still a factor, but it’s more difficult to target it through the technical aspects of it. That’s what Google wants. Social media and harnessing the power of Twitter and Facebook are now better for businesses looking to get noticed.
This doesn’t mean to say you can begin to ignore the fundamentals of SEO, such as tags. This article is going to go through how important tags are for SEO in 2016.
Title tags are used by search engines in order to comprehend a page’s topic. You’ll also find them displayed in SERPs. Good title tags are those that inform users about what they can expect to find on a page before clicking.
So how important are they?
They used to be critical, but they have gone back a tad since Google’s shift towards semantic search. The correlation between title tags and a better ranking is smaller. This is because Google no longer needs an exact keyword to tell the topic of a page.
But search engines still use the title tag, so they are still an essential part of SEO.
Header tags are the HTML markup, rather than the headings and subheadings you may place in your content. Header tags are still a major source of debate. Before HTML5, it was normal to include a h1 tag in all content. That’s what made them influential.
But now you can use multiple H1 tags on a selective basis. In many ways, this has lessened their importance. Only two out of five websites now use H1 tags.
Are header tags still important?
The use of header tags has actually increased since Google made major changes to its algorithms in 2014. This is no coincidence and it doesn’t illustrate that lots of designers are suddenly out of touch. On the contrary, they are doing the right thing because header tags are still SEO friendly. Studies have shown that rankings are increasing based on them.
They are definitely here to stay. But careful optimization must be employed to take full advantage of them.
Blog Post Tags
WordPress and other major blogging platforms allow you to add tags to your posts. These are blog post tags and are part of most websites to categorize content. They make it easy for visitors to categorize content and find what they want.
This already demonstrates that they are useful. If only to improve the user experience, you should be choosing your tags with great care.
Do they still influence SEO, though?
The short answer is no and they never did. Blog post tags are designed to function on your website alone, rather than having a direct impact on SEO rankings. They can still have an indirect effect on SEO, though.
Blog tags make it easy for Google to understand what your website is all about, and therefore they can put it in the right place. That’s about as far as they go when it comes to SEO. They are still worth using in order to improve the user experience.
Why User Experience is More Important than SEO
Google has said on repeated occasions that they want to improve the quality of their search results. They want to ensure that only the very best websites reach the top of their rankings. Any low-quality websites that don’t deliver the right user experience have no place in the world of SEO today.
Tags will never see you rise to the top of Google. On the other hand, they make it easy for users to find the content they are interested in. Title tags, for example, will allow your page to become laser targeted towards a specific audience. That will reduce bounce rates, thus telling Google that your website is of a high quality.
High-quality websites climb up the rankings and garner the most traffic. It’s that simple.
Tags are most definitely still relevant to SEO in 2016. The issue at hand is how relevant SEO is. Indirectly, SEO is still an integral part of your optimization and marketing strategies. Your main priority should be on the human users and what they think of your website. It’s what Google wants.
Continue to use tags as a fundamental part of optimization, but understand that they are no magic bullet. Don’t expect to see miracles just because you used the right tags.
Using the right tags is about being both literal and accurate. Try to incorporate some keywords for some extra SEO boosting benefits.
How will you figure out the right tags for your website today?