If you’re just starting to learn about search engine optimization, it can appear overwhelming. So many theories and ideas, so many thoughts on what the search engines are doing and will do next, so many people giving their opinions, and so on. For an SEO professional, it’s almost a full-time job keeping up with the industry, since it moves at an alarming rate. Search engines constantly update their algorithms, add new features like social and local functionality and so on.
If you hope to manage your SEO on your own, how can you do so by yourself and still manage to have an effective SEO campaign? There are many different parts of the SEO ecosystem, so here’s a few to get you started:
- Read, read, and then read some more: Learning about SEO takes a ton of reading. I myself start with an “SEO for Dummies” book (which was somewhat outdated even when published) to give myself a base foundation from which to move forward. It’s then onto news sites, forums, blogs (official and industry) and even more books. The SEO world is always changing, and constantly reading is the only way to keep up with it.
- Communicate with other SEO professionals: Whether in forums or blog comments, make sure that if you have questions, you ask them. Even with high competition in the SEO world, there is still a lot of help to be found.
- Start small: If doing SEO changes on your own site, start small and simple. A page at a time until you get comfortable with the idea, if necessary. Tweak your tags and your content on one page and see how it does over time. If that page rises in the ranks, you can try your skills on other pages.
- Look at your competition: See what your competitors are doing SEO-wise. Don’t copy them outright, but if you see they’re doing something that’s working for them, tweak it to a thing that works for you as well, be it a blog, a forum, testimonials or what have you.
- Avoid illegal tactics: This is something impatient webmasters and website owners do to get rankings quickly, typically known as black hat SEO. This includes hidden content, duplicate content, hidden links, doorway pages and so on. If you want to make sure you don’t get banned from the search engines, avoid these.
These are just some of the places I tell those new to SEO to begin their journey. There is a lot to take in, especially initially, but with time, help and effort, you can slowly become an SEO expert. If, however, you don’t have the time to fully dedicate to SEO (because you’re doing things like running a business), this is where 180fusion can help.
With trained and talented SEO experts on staff, 180fusion can help you manage whatever part of your SEO campaign you can’t or don’t have time to. Contact 180fusion today and see how we can help you achieve success.