Case Study- SEO Services Strategy: Converted Leads Into Sales
Account Ability —provides complete accounting system reviews and support for small to mid-market businesses
Being a small business, it was difficult for Account Ability to get visibility beyond its solid referral base. With tax season forthcoming, the timing of Oct-Apr are the high season for accounting services. With a solid track record of consulting and providing services that led to repeat business, Account Ability’s goal was to be seen on Google by the targeted buyer for a primary set of keywords. The site was not optimized for the search engines and after doing an initial review needed to convert leads into sales better on the front end.
180fusion was able to find the optimal keywords to generate less competition, and high traffic. In order to capitalize on the opportunity, 180fusion first performed a Site Optimization and some tweaks to the website to increase conversions. The effort paid off, with Account Ability achieving increased quality traffic in time for tax season demand.
In the client’s words:
“The ability to target in my immediate area was very appealing. We’re seeing a definite upswing. We’re getting calls and have already gained a number of new clients for the upcoming tax season as a result. Thank you to 180fusion team and our account managers incredible marketing knowledge has made a tremendous impact in increasing our revenue!”
-Ralph Cook, President