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Case Study: Search Engine Optimization

Case Study: Search Engine Optimization


Type of Site: is the ecommerce site of the sole manufacturer and #1 source for DuraCoat firearm finishes.

The Situation: Lauer Weaponry came to 180fusion looking for help in improving their visibility in Organic Search results. Having never done active SEO work before, they had few high ranking keywords other than those directly related to the name of their brand. In order to match the success some of their competitors were having in organic search, they realized they’d need professional assistance to build a more authoritative online presence, and selected 180fusion as their SEO partner.

The Solution: The 180fusion SEO team began work by making on-page SEO improvements to the website’s Titles, Descriptions, Headlines, and other basic elements of the site’s code. Next, new text content was added to the website and existing text content was rewritten and restructured to improve the site’s relevance for their desired keyword queries. Finally, strategic outreach and other link building efforts were launched to help them acquire high-quality inbound links from authoritative sites in their industry, thus boosting the website’s trust and authority signals.


The Results: 180fusion’s on-site and off-site SEO efforts generated immediate improvements to organic rankings, with 7 out of 12 targeted keywords ranking on the first page of Google SERPs within just 5 months!


Contact 180fusion today to see what we can do for you!

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