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Case Study: National SEO

Case Study: National SEO
Client: www.HoneyFund.com

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Type of Site: As seen on ABC’s SharkTank, HoneyFund.com is world’s #1 free honeymoon and cash wedding gift registry.
The Situation: HoneyFund came to 180fusion to get assistance in improving their SEO rankings. Though they had built strong domain authority through successful PR, branding, and social efforts, their domain authority was not translating into high search engine rankings, and they realized that in order to outrank their competitors they’d need the help of SEO professionals.
The Solution: The 180fusion SEO team began work by improving the structure of text content on the website, as well as fixing all on-site errors and broken links. Next, the code and content of the site were edited for maximum search engine relevance. Finally, 180fusion’s outreach team
leveraged their strong relationships with publishers and online to acquire extremely authoritative inbound links for Honeyfund, further increasing their domain authority, rankings, and overall site traffic.
The Results: Within 6 months of beginning SEO work with 180fusion, Honeyfund’s website rankings increased dramatically, leading to 60% quarter-over-quarter increase to organic traffic!

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These impressive organic rankings increases included an improvement from position #31 to #1in Google for one of their most valuable (and competitive) keywords: “honeymoon registry.”
Additionally, their improvement in organic traffic volume translated directly to new sales, generating a 39% increase in total completed transactions as compared to the time period before they partnered with 180fusion.

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Client Testimonial: “We discovered today that Honeyfund has moved into the #1 position for ‘honeymoon registry.’ We are thrilled and really appreciate all 180fusion did to help make that happen. Cheers!”
– Sara Margulis, CEO, Honeyfund

 

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