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Case Study: National SEO

Case Study: National SEO
Client: www.UnmannedExperts.com

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Type of Site: Unmanned Experts is an international provider of civilian and military UAS training courses.

The Situation: UnmannedExperts.com came to 180fusion with a brand new website that had no trust or rankings in the search engines. As they were having trouble getting their new website indexed by Google and other search engines, they realized that achieving their larger goal of generating course and training class signups through organic search would require assistance from SEO professionals, and they reached out to 180fusion to be their partner in this effort.

The Solution: The 180fusion SEO team developed and implemented a comprehensive on-site optimization strategy, including setting up and optimizing Google Analytics and Google Webmaster Tools. Next, the team implemented a robots.txt file and an XML sitemap to increase the likelihood of having the Googlebots index and rank their website. After extensive keyword research, website text content was then modified to in order to make the site as relevant as possible for keywords likely to drive new customers to the site. Finally, the 180fusion outreach team acquired new, high-quality inbound links to the website to improve authority and trust signals.

The Results: Within just 4 months of partnering with 180fusion, UnmannedExperts.com has achieved rankings on the first page of Google for more than 50% of their targeted keywords!

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