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Case Study: National Commerce SEO

Case Study: National E-commerce SEO
Client: Coronacigar.com

Type of Site: Coronacigar.com is a discount cigar shop that sells cigars and accessories online as an e-commerce site. They have a large selection and competitive prices of cigars, cigar bundles, cigar cases, and accessories. As a discount cigar and accessories shop, coronacigar.com sells and ships a high volume of new daily orders.

The Situation: Coronacigar.com came to 180fusion primarily because they were not able to get their website on the first page of Google for their key terms like: “buy cigars online” that were significantly impacting the new revenue of the business. They also had participated in some old school link farm tactics, and acquired hundreds of thousands of spammy inbound links that were compounding the issue.

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The Solution: 180fusion conducted a full seo audit before putting together an organic strategy to overhaul the approach. In addition to proprietary techniques, 180 identified many old spamming links, and then had them disavowed in Google Webmaster Tools. This way, we could develop and curate authoritative and trusted inbound links with our outreach team to help build Corona Cigar Co. build the trust back up with Google. Structurally, this website needed some deep coding fixes. Many of the pages were in the root directory, and not properly optimized. 180fusion revamped the onsite strategy to properly structure the coronacigar.com website, and implemented on-site optimization best practices. This helped all of the search engines to correctly index and rank their website. With the combination of onsite and offsite content marketing efforts and manual outreach process the site quickly acquired new, healthy, and valuable links.

The Results: These results are staggering, in just 4 months the 180fusion team achieved all of the client’s main goals related to rankings and organic traffic that led to thousands of new orders!

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“Thanks for taking our websites traffic to the next level, keep up the awesome work 180fusion!” -Stan Slavik, Founder and President of Corona Cigar Co.

 

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