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Case Study: Local SEO

Case Study: Local SEO



Type of Site: is a lead generation website for the medical practice of Dr. Thomas Layton in Charlotte, North Carolina.

The Situation: Dr. Layton came to 180fusion to get assistance with acquiring new patients organically through search engines. He’d recently had a new website created for his practice, but because the website was not receiving any traffic from search engines, he was not generating any new business from it and sought the help of 180fusion in improving the relevance and authority signals of his website in order to improve his search engine visibility.

The Solution: The 180fusion SEO team immediately went to work implementing new, unique, and optimized text content on the website, as well as re-writing Title, Description, and Heading tags for increased on-page SEO relevance. Next, the website’s CSS code was minimized in order to improve website load times, thus improving the site experience for users. Finally, the SEO outreach team began reaching out to webmasters in their industry to acquire high-quality authoritative inbound to improve off-site trust and authority signals.

The Results: Within just 3 months of beginning their SEO partnership with 180fusion, was ranking for 100% of their targeted keywords in their local area! In addition, the website’s trust and authority signals improved so much that the site began to rank highly on Google national keyword terms as well.



Client Testimonial: “We started getting some calls last week from your SEO efforts….several calls so far today! Thank your team for us!”
– Renee Goodman, Treatment Coordinator, North Carolina Headache Center


Contact 180fusion today for more information on how we can help your online business grow through our local SEO services.

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