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Case Study: Local Competitive SEO

Case Study: Local Competitive SEO


Type of Site: is a buyer, seller, and recycler of industrial plastic, serving the southeastern region of the United States.

The Situation: came to 180fusion for assistance in improving their website’s SEO rankings. Though they were already ranked organically on pages 1-2 of Google for most of their desired keywords, they were losing business to competitors who were ranked higher on those pages, and they sought the help of 180fusion to improve the relevance and authority of their website in hopes of achieving more top-of-page rankings on the first page of Google.

The Solution: The 180fusion SEO team immediately got to work fixing errors, duplicate content, broken links, and other issues on the website that were being reported through Google Webmaster Tools. Next, the Titles, Descriptions, and text content of the site were rewritten to increase the site’s contextual relevance for its most important keyword terms. Finally, an extensive link acquisition initiative was launched in an effort to secure new, authoritative inbound links through strategic outreach in order to improve the site’s link profile and improve search engine rankings.

The Results: Combining on-site and off-site SEO optimization yielded incredible results for, with 5 new first page rankings, 11 Top-5 rankings, and 3 new #1 rankings on Google achieved within just 6 months of partnering with 180fusion!


Check out the results seen for keywords “Industrial Plastic Recycling Mississippi,” “Plastic Buyers Tennessee,” “Plastic Buyers Arkansas,” “Plastic Buyers Mississippi.”


Contact 180fusion today to see how we can help you enhance your online presence and get your online business the results you want!

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