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Case Study: Financial Planners Rise Above the Competition


Type of Site: Local lead generation site for the financial practice of Joel Steele, offering retirement planning, IRA and 401(k) management, tax and estate planning, and other financial services in Philadelphia and Cherry Hill, Pennsylvania.

The Situation: Joel Steele came to 180fusion for help in improving the local SEO rankings of his financial planning lead generation website. Since retirement planning is an extremely competitive online industry AND has strict compliance restrictions regarding content creation and usage, Joel recognized that professional assistance would be required in order to compete with the larger financial competitors ranking ahead of him in search engines.

The Solution: The 180fusion SEO team quickly identified the most commonly searched keywords relevant to his practice, and then worked in conjunction with his hosting company (due to compliance regulations) to optimize the on-site content and code of his site around those keyword themes. Finally, the content team conducted strategic outreach initiatives to acquire high-quality inbound links from other relevant financial sites in order to improve the site’s trust and authority.

The Results: After 7 months of SEO work, Steele Financial Solutions was able to achieve first page rankings for 5 out of their 10 targeted keywords, with all 5 of those keywords ranking in the Top 3 positions.



Client Testimonial: “Our campaign is going well! Over the past couple of months, we’ve had lots of people say they were calling to come in after Googling us. Keep it coming!”

– Joel Steele, Founder and Co-Owner, Steel Financial Solutions

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