A Primer on Google Analytics Part 4: Goals
Using Google Analytics is great for monitoring traffic and diagnosing site issues, but it’s also very useful for people with e-commerce functionality or AdWords campaigns in that it allows you to track specific goals and set up “funnels” to track users toward a specific objective (i.e. usually a conversion). Google allows you to easily set up multiple goals in the “Goals” section.
Goals can bet set for a wide variety of different objectives. These could include:
- “Thank you” pages for registering for a site, downloading a file, etc…
- Receipts for purchases
- Confirmations of things like flight itineraries, hotel reservations, etc…
- Completion pages such as “download complete” or “ scan complete” pages
Goals can bet set to measure a specific destination URL, a user’s time on the site, or a specific amount of page views or visits. Your account can have up to twenty different goals in order to track your specific objectives easily, and each goal is in a set, so you can have up to four sets with five goals each, allowing you to track various goals in a specific order.
If you set up multiple goals in a set, you can also set up a funnel. A funnel is a series of pages a user must go through in order to make a successful conversion. This could include an order page, an address page, and a payment page and so on. This allows you to track a user from the beginning of a transaction to the end. If you find that users leave part of a funnel before a conversion has been successful, you can use Google Analytics to find out which page or pages are causing the problem and alter them accordingly.
As you can see, Google Analytics makes it easy to set and track multiple goals and make those goals into traceable funnels by which webmasters can see the entire track of a user’s experience to a successful conversion. This allows webmasters to monitor their traffic and their users accordingly, making changes when needed. This concludes our series on Google Analytics. We hope you have found it useful and now have a better understanding of all the information Google Analytics presents to you.