Are you confident that you’re making all the right decisions in regards to your SEO plan? Are you concerned that you could be making some mistakes that hold you back from reaching your goals? Are you ready to review your SEO plan with an eye toward making changes for the better?
Although you may not realize it right now, it’s possible that you could be making some mistakes. Depending on the severity, it only takes one mistake to lead to a search engine penalty that will stop your progress dead in its tracks.
While there are hundreds upon hundreds of SEO mistakes you could be making, let’s examine five that are extremely common in today’s day and age:
- Building Low-Quality Links
Do you remember the early days of SEO when a link was a link? Quality didn’t matter, as it was all about building as many links as possible (preferably with your keyword as the anchor text).
Although Google put an end to all of this many years ago, there are still people out there who are making this mistake.
Let’s be clear: you don’t want to build low-quality links to your website. Too many of these will raise a red flag, with the end result being a potential penalty.
- Neglecting On Page SEO
When it comes to on-page SEO, you should always be on the ball. Don’t get so caught up in link building that you overlook the many on page changes you can make for the better.
For example, you should use your keyword in your title tag. Along with this, make sure each page only has one H1 tag.
Since there are too many on-page SEO elements to discuss here, you’ll want to review this checklist to ensure that you’re on the right track. Don’t be surprised if you find that you’ve made some mistakes in this area in the past.
- Keyword Stuffing
As tempted as you may be to stuff your keyword throughout your content, remember this: it will cause more harm than good.
This may have worked in the past, but in today’s world, it’s not going to do any good for your website. If anything, it will have a negative impact on your rankings.
Google is smarter than ever before, so you only need to include your keyword a few times in your content. Use it in your title tag, H1 tag, and every now and again in your content.
What matters most is that you continue to create high quality, unique content that provides value to your audience. If you do this, everything else will take care of itself.
- Letting Impatience Get the Best of You
You know what we’re talking about here: you wait, one day after the next, for your website to rise to the top of page one. And one day after the next, you find that this isn’t happening.
Rather than stick with your plan, you let impatience get the best of you. You start to build low-quality links. You start to push low-quality content through your blog.
It takes time to reach your SEO goals. Don’t let impatience lead you down the wrong path.
- Calling it Quits
It’s easy to believe that once your website reaches the top of the search engines that you can stop what you’re doing. This is a mistake you never want to make. You should continue to create high-quality content, all with the idea of attracting high-quality links.
If you call it quits, don’t be surprised if you’re passed up by the competition.
There are many things you should and shouldn’t be doing in regards to your SEO plan.
If you’re making one or more of the mistakes above, you need to change your ways immediately. Continuing to make the same mistakes could lead to serious harm, such as a Google penalty.
What are your thoughts on these common SEO mistakes? What steps do you take to avoid these? What steps do you take to ensure that you’re always on track? Share your approach in the comment section below. Your expertise may be just what someone else needs to improve their SEO plan.
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