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4 Industries that Dominate Pinterest

Pinterest has received a lot of attention from businesses since the site established itself as a viable marketing tool for companies. Pinterest may not be right for every business, but many companies are utilizing the site to attract new customers. With the majority of users being female, certain companies fare better than others. Here are four industries that dominate the site with legions of faithful followers. If your business is in one of these industries, you might want to take advantage.


If your business has anything to do with weddings, you could easily benefit from using Pinterest. Choosing wedding gowns, invitations, and decorations is a very visual process and pinning images to your boards will attract potential customers. One of the biggest companies on the site is Perfect Pallete, which focuses on wedding planning.

From photographers to cake decorators to venues, your target audience is hanging out on Pinterest. Shouldn’t you be there, too?

Interior Design and Decorating

Another industry that fares well on this social network is interior design. Whether that means paint companies, interior design firms, or magazines that focus on design, people are looking for advice and inspiration on Pinterest. It’s no surprise since the main demographic is women and design is another visual process. It often starts out with people checking out Pinterest for ideas and then transitions into them finding someone to handle the job. They may be searching for advice, design ideas, or products. They may also be looking at professionals to do the decorating for them.


Making a home look pretty isn’t the only concern of Pinterest users. They also want to look good themselves. That’s why you will see a variety of beauty companies on the site. So, who should take advantage of this network for marketing?

  • Beauty product manufacturers
  • Retail stores that carry beauty products and fashion
  • Fashion magazines
  • Beauty shops
  • Spas
  • Gyms and personal trainers

If you can make people look good, prove it on Pinterest and you’ll gain plenty of new customers.


If your business’ focus is on food, you’ll do well on Pinterest. Just look at users’ boards and you’ll be amazed at how many recipes are pinned. Whether they like to cook or not, they enjoy good food. It also happens to be another visual industry from mouthwatering entrees to delectable desserts. So, who benefits? Everyone from cooking magazines to food manufacturers. Restaurants and cafes can pin their specialties to draw in new customers, too. And if you offer healthy, organic foods, that’s even better.

Lessons Learned

So, does this mean that if your business isn’t in one of these categories, Pinterest has no value for you? Absolutely not. While these four industries seem to be made for the site, any company can utilize it for its marketing strategy. What you can learn from these industries is how to market your product or service.

  • Make it visually appealing with colorful, high-quality images
  • Solve a problem with your boards
  • Know how to target the Pinterest audience by showing how your business is relevant to them

It’s often been said that a picture is worth a thousand words. With Pinterest, you can do your marketing with very few words at all.

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