4 Very Big SEO Mistakes You're Probably Making | 180fusion

SEO (Search Engine Optimization)

When it comes to running a business successfully these days–whether you’re leading a startup, a small e-commerce business, or running a blog that makes you money–one of the most important things to worry about is your search engine optimization rating. After all, you’re spending lots of time using the right keywords in your SEO content, linking to reputable websites with the research you’ve made, and sharing your posts on social media so that you can reach as many readers as possible. But even with the best of efforts, that doesn’t mean that you’re managing it perfectly. In fact, you’re probably making mistakes you didn’t even know you were making.

Luckily, by getting more informed, you can stop making these mistakes. So if you want to learn more, read on:

1)  You’re not up to date with mobile design

The fact is, the average American is spending over four hours a day on their phone–we become more connected, implementing AI and the Internet of Things becomes a larger part of our lives, every day of our lives. You need your site to be updated for viewing on phones, not only because it’ll make your potential customers happier and trust your site more, but also because it actually makes a difference when it comes to your SEO.

According to Main Street ROI, many industries see most of their traffic coming from phones these days, which means your keywords need to be adjusted to work with audio searches such as those with Siri, and that your site needs to look good on a mobile phone. And now that Google is using mobile-first indexing, it’s more important now than ever to care about your mobile presence. To learn more about mobile-first indexing and how to best optimize it, check out this article from Moz.

2) Over-using keywords

It might seem counterintuitive, but if you’re using keywords all the time in your content–using them way too much, in a way that seems unnatural, so that you can up your SEO–then that’s a huge mistake. According to HostGator, “Google figured out that this keyword-stuffed content was creating a bad experience for users…Year by year, they’ve been making updates to ensure that pages overusing a particular keyword won’t rank for it. And now they’re even using latent semantic indexing (LSI) which makes repeating a keyword pointless since Google can recognize synonyms and related words on a page to better figure out what it’s about.”

Considering that 53 percent of marketers say blogging is their top priority, what you’re going to want to focus on instead of going crazy with keywords is going crazy with high-quality content. To learn more about high-quality blog writing strategies, check out this article from Yoast.

3) Not being technical

Sure, at the end of the day, the most important aspects of search engine optimization are that you’re churning out great content, using the right keywords, and becoming an authority on a subject. So if you’re writing great posts, then you’ll definitely benefit–after all, websites with a blog have 434 percent more indexed pages than those that don’t.

But you’re still not optimizing SEO if you’re forgetting about the technical side. According to Revity, some strategies include “integrating your keywords into your title tags and headings, while maintaining a clean and concise layout. Don’t forget about your meta descriptions and alt text. Your website should be built with good link structure. You should have good URL architecture.” And don’t forget to optimize other aspects that aren’t text, like images!

4) Being lazy about links

Sure, it can be a headache to include the right links in your posts. So sometimes this can mean that you aren’t using the best links, which might have worked in the past–but now, the quality of the sites you’re linking out to will make a big difference in a web search, especially if the site you link to later becomes an authority. According to websolutions, “Backlinko listed outbound link quality as #31 of Google’s 200 ranking factors. Be sure to configure your links so they open in a separate tab, so your website stays open in case your readers want to navigate back to your site.”

If you aren’t sure where to find great sources, consider using resources such as Google Scholar and Google’s Advanced Search–you’ll find links that are more authoritative and related to what you’re actually writing about. And don’t forget to check for link rot–especially when it comes to your older content, you don’t want readers ending up on a 404 page!

By watching out for these SEO mistakes, you’ll be well on your on creating better content and improving your SEO. At the end of the day, as long as you stay up to date with the SEO changes that come around every few years, you’ll make fewer mistakes and be more successful.

Have you made any of these SEO mistakes?