Request a Consultation

180fusion Presents: SEO Basics

While more involved SEO tactics might involve an intense restructuring of your site, with keyword tracking and other proprietary SEO methods, every site owner can take basic steps towards more complete site optimization and better search engine rankings. All it requires is a slight shift in thinking when it comes to their site’s structure and content. Here are some basic tips to keep in mind when approaching your site’s optimization:

ON YOUR SITE:

Be smart with your Domain Name
Your domain name is the home of your brand. It should be relevant to the content and descriptive of your business. If it is easy to remember, it will be easy to find.

Own your Site Description
When you perform a search in Google, the description appears below the title. If you don’t write your own META description, this could come from anywhere on your site and not represent your business accurately. It should be short, descriptive and relevant.

Include Outbound Links
When you link to other sites and resources you can increase SEO and establish your site as a relevant and beneficial resource. Best practice is to code your outbound links to open in new tabs to keep readers on your site and use a rel=”nofollow” tag to avoid passing your hard earned site authority onto another website.

ON YOUR IMAGES:

Include your Alt Attributes
An Alt attribute, sometimes incorrectly called an Alt-Tag, defines the alternate text for an image. It is important to show what the description will be when the image cannot be displayed. The Alt attribute should describe the image or the image as it relates to the post.

Edit the Image Titles
The title shows a descriptive text box when the cursor hovers over an image.

Give your images a friendly File Name
Name your files for usability. Rather than naming the image IMG1000.jpg, give it a descriptive name so search engine spiders can read and understand relevance. Use keywords when possible and use hyphens to separate words.

Example: name-of-product-or-image.jpg

IN YOUR CONTENT:

Use your Keywords in Titles & Header Tags
What words would you search for to find the answer to your question, locate a product, service or business? Page titles should be concise, descriptive and interesting. Include keywords early in your header tags and in the title so readers know what the page is about. It is best practice to use only one <h1> tag per page.

Place Keywords in your Content
Sprinkle your content with your keyword a few times, just be careful not to dilute your content and its purpose. Your content should flow. Readability is key; the spiders understand if you are using spam tactics with your keywords.

Interlink for Content Connectedness
Interlink to other posts and pages on your website to indicate which pages are most important to the search engine spiders. Linking to related content or products will keep readers on your site.

TIPS FROM THE PROS:

Domain – an area of territory owned or controlled by a ruler or government.
You are the owner of your domain. Best practice is to keep all value within your primary asset. Don’t divide up the value between subdomains, use subfolders to subdivide your content.

Write Remarkable Content
The most essential part of an SEO strategy goes beyond page titles, header tags, images or keywords. The best way to increase visibility within search engine results is to consistently write unique and original content that provides value to your readers and relevance to their queries.

Connect and Build Relationships
Search engines look for sites that are trustworthy and authoritative. When other trusted websites and companies link to your site, it helps your SEO. As a rule of thumb, quality content that is relevant is the best tool to increase offsite SEO. Reach out and form relationships with other companies, and contribute to online publications to increase visibility of your name, your brand and your website.

Contact us at 180fusion for assistance building your search engine visibility today!
Lisa Craghead

Lisa Craghead

Lisa Craghead is a Senior SEO Strategist at 180fusion. She has worked in sales, marketing and business administration for the past 10 years. She enjoys working in a fast paced digital-centric industry and making waves for positive change. She is passionate about supporting women in information technology and computing.

Leave a comment

The Latest From 180fusion