There are tons of SEO myths, and they have been causing confusion among designers, webmasters, and digital marketers.
These myths are based on faulty assumptions and outdated information that people have collected. The downfall is that these assumptions continue to hinder marketing while convincing marketers that they are doing the right thing.
But it’s time to put these misconceptions to rest so you can get maximum value from your digital marketing efforts. Mastering the nuts and bolts of SEO is no easy task because it keeps on changing.
And obviously, any discipline that attracts the amount of discussions that SEO does is bound to attract misconceptions. The good news is that some of these myths have been debunked.
Myth #1 Domain Registration length helps with SEO
The reality is that registration length does not enhance Google rankings. The matter has been discussed on a number of occasions while domain registrars continue to use it as a marketing tactic.
While the domain length does not matter to SEO, it can affect the user. It is recommended to avoid a very long domain as it is not easy to remember.
Myth #2 It is good to start a website on an expired domain
If the domain expired or stopped being in operation a long time ago, chances are high it is already spammed and has been permanently declined by Google index.
Myth #3 Matching domains may rank higher
Yes, they may earn you Google organic results for some time, but they are a sign of low-quality websites and rarely hold the rankings for long.
Myth #4 The age of a domain is important
This is not true. New websites can outrank older ones if they have better content and quality backlinks.
Myth #5 Videos and Images do not matter in SEO
Apparently, using videos or images matters in SEO. Using these forms of media improves user experience and adds relevance to keywords.
If for example, you want to add images, you only need to ensure that you have optimized your images with the right text and filenames for SEO.
Adding videos and images will also increase your traffic from people who search videos and pictures.
Myth #6 Improving your rankings will solve your marketing problem
Getting to the top is not all you need for your digital marketing to be a success. While ranking highly on Google may be rewarding, you need to optimize your site to meet your goal.
In the end, you should convert your clients and achieve the business goal. This can only be achieved by establishing goals, finding the right keywords, identifying the right target audience, and tracking progress.
Myth #7 Content is everything
Writing useful and high-quality content can guarantee better rankings. However, publishing good content is not enough to get you to the top, especially if you are in a competitive niche.
Optimization is essential. You will need to optimize your content to make it ‘visible’ to search engines. You may have great content but if it is not optimized Google’s crawlers will struggle to find it among millions of web pages.
Myth #8 SEO is entirely about keyword density
In the past, it was possible to trick search engines into thinking your page had relevant content by stuffing keywords in a page. However, Google updated its systems and outdid this tactic. Today, if you overuse keywords (black hat technique) you may be penalized by Google.
Sites that had implemented this idea suffered poor rankings and low traffic after the update because keyword density no longer matters. The main idea is to continue optimizing your website but to do so in a natural way. The new SEO rules demand that keywords should be part of your overall SEO strategy.
Myth #9 The more links to a website the better
While links are important for your ranking, they need to come from high-quality sites. In fact, Google has started focusing on link earning instead of link building. This means that you will be required to create high-quality content if you want to rank highly.
Myth #10 I will rank better if my domain URL contains my keywords
Getting a domain that is rich with your keywords does not mean you will rank better. While you may have previously secured a position on the first page, Google changed its algorithm and cannot allow you to outdo better quality websites just because you have keywords in your URL.
In the past, spammers figured they could rank highly by having long keyword rich domain names that contained dashes. After search engines figured out the trick, domains containing plenty of keywords were considered spam and were not taken seriously.
It is advisable for digital marketers to choose short, memorable names and avoid stuffing their domain names with keywords.
While these are not all the myths, they are some of the most persistent. If you want to avoid these misconceptions, you need to keep yourself updated with SEO updates because they keep changing on a regular basis.
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