How to Write an SEO Article (That Doesn’t Suck)
The problem many businesses have with writing an SEO article to include on their website or for marketing purposes is that they often focus on the search engines instead of the reader.
They worry about using the right keywords and including enough links to get noticed in the search rankings. The issue with this focus is that the article is often poorly written and lacks any value for the reader. Here are some tips to help you write a fabulous SEO article that appeals to both search engines and readers.
Most people who either write or request articles for a website know that keywords are the way these articles are found by searchers. However, they do not need to be the primary focus any more. With the Hummingbird update, searches are focused more on intent rather than specific words. For example, a search based on a question such as “How can I repair my car’s brakes?” will bring up results about brake repair even if the exact question is not used in the article.
The reason for this is so that the article can focus more on the content instead of using a specific word or phrase. While it is still important to use words that are relevant to your topic, this becomes much easier when you are writing on the subject. In the example of brake repair, you would naturally use words like “faulty brakes,” “brakes aren’t working,” and other terms that pertain to your article.
Get In-Depth Information
Instead of writing an article that contains mostly “fluff,” a term used to indicate very little useful or valuable information is included, you should focus on providing content that answers the reader’s question. This may include a step-by-step process or information that only an expert could provide.
While Google may not be able to tell how accurate or detailed the information is by crawling the page, it will know by other measures. For instance, if the bounce rate is low and if people begin to link to your article because it adds value, this will increase your search rank. Visitors that share your content and come back to your website will also influence how Google sees your content.
Proper Grammar and a Unique Style
Make sure there are no mistakes, spelling or grammar errors in your article. These issues tend to cause people to doubt the actual information included. So, take a moment to proofread your work even if you are not an expert writer.
You also want to make your article easy and fun to read. You can do this by breaking up the content with subheadings, bullet points, and lists so that people can quickly scan for the information they are looking for.
It’s also important to make your content fun to read by adding humor or unusual statistics that make people stop and think. No one wants to read an article that sounds like an encyclopedia, so don’t be afraid to put some personality in it.
If you want to write an article that is geared towards SEO and doesn’t suck to your readers, follow these basic tips for success. While you might not be the next Hemmingway, you can create an article that adds value, provides information, and is enjoyable to read.