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Have You Taken Advantage of Google+ Yet?

In this day and age, social media is a vital asset for any business when it comes to online marketing. The likes of Twitter and Facebook have become cornerstones for organizations to reach out and connect to their customer base. Not only do they help grow said customer base, but social media outreach assists in many other areas for businesses.

A relative newcomer on the social media scene is Google+, a platform introduced by — you guessed it — the all-conquering Google. Not content with being the rulers of the search engine and video sharing domains, Google is tackling Facebook and Twitter head-on in an attempt to seemingly take over the Internet. Note to Amazon: watch out!

Launched in the middle of 2011, Google+ looked to provide a ‘social layer’ for its users. Rather than just being a social media website, Google+ intertwines with the other online properties that are associated with Google such as YouTube and Gmail to create a more ‘complete’ experience.

However, you may still be thinking: ‘is Google+ really worth bothering about at this stage?’ Well the following facts and statistics might help to convince you…

Lots of users and visits = lots of potential

Despite being in its infancy, Google+ claims to currently occupy over 500 million active users. In addition to this, anyone can visit a Google+ business page without needing an account of their own — essentially opening the floodgates to anyone who uses the Google search engine (which is pretty much everyone!).

Stats indicate that Google+ receives about 105 million monthly visits, which further solidifies the information in the aforementioned paragraph. The fact that over one million business and brand pages were created within the first six months of Google+ existing — with many more following suit since — has also certainly helped in bolstering that figure.

Furthermore, Google claims that a socially enhanced ad for a business will help improve its click-through rate (CTR) by 5-10%. Getting that sort of improvement for any website can be pricey and time-consuming, so when setting up a Google+ account is so simple and free there is no reason for avoiding using their service.

Basically, Google+ is pretty nifty!

Using Google+ for your business 

Based on research statistics, 97% of consumers use a search engine to find local companies online. Because of this, it is imperative that your business details are optimized to their full potential. Simply creating a Google+ account and imputing all necessary details relating to your business can solve that problem.

Once your page is created, users will be able to find you using any device such as a computer or a tablet. Google+ apps and mobile sites are used by 92% of smartphone consumers in the USA alone, so you will be connecting immediately with your target audience.

In terms of interaction, you can post information, pictures and updates for all of your customers to see. And in turn, they can post reviews and ratings for your business and share your details with everyone they know. You just need to make sure you receive positive feedback!

In the end, as long as your business provides a service that customers will appreciate, then you will certainly profit from using Google+.

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