How to Make a Trending Hashtag
For the uninitiated, a trending hashtag is a useful marketing tool that can be used on social media platforms such as Twitter, Google+, Facebook, and Instagram. The hashtag itself includes a word or phrase that is followed by a # symbol (such as ‘#MarketingWithSEO’, ‘#10TipsForSales’, ‘#HowToTrend’ etc.). Strategically implemented hashtags can help promote your business in many ways — target your customers, improve your SEO, expand content reach, get your content noticed and so on.
Yet getting a hashtag to trend is difficult. Very difficult. But with the right strategy, it is achievable. Read on to find out how to make a trending hashtag.
If you want to get a hashtag trending, then it is unlikely to be achievable by doing it on-the-fly. Like most things, preparation is key. Developing quality content beforehand to go along with your hashtag is important — after all, you want something that has value for someone to not just take in, but also for them to share it with others.
On the other hand, in-the-moment content can also prove to be valuable. Staying current and on trend throughout a hashtag campaign will connect with your followers, and, again, they are more likely to share your content.
Get People to Share Your Hashtag
If you want your hashtag to trend, then you need to have it be substantially shared by others. There is no other way to get it done…unfortunately! Obviously it is a tall order to get anything distributed enough that it will trend, but there are things you can do that give you a better fighting chance.
As previously mentioned, great content that is valuable and/or up-to-the-minute is very much significant in getting people to share said content and the accompanying hashtag that comes along with it.
And although you may feel too proud to do it, asking for followers to share/retweet your hashtag is actually pretty darn effective. If you have a supportive fan base, then they will try and help out in some way if you ask for their support. Plus let’s be honest, a simple retweet takes a simple matter of a few seconds to accomplish — it is nothing too demanding to ask for help with!
Having Fun + Creativity = A winning Combination
If you view what is currently trending on social media platforms business-wise right now, then you will most likely see many funny and inventive content choices to get that hashtag to trend. Social media, for the most part, is not to be taken too seriously — even for businesses. People want unique, fun things to view or read about, so make sure to cater to their needs!
At the end of the day, getting any hashtag to trend takes a slice of luck to achieve. So if you ultimately come up short in getting a trending hashtag, going in the direction of completing a fun, creative campaign will still be beneficial to your business. Your customers will be happy with what you have produced, while you will also have created a lot of buzz about whatever topic you decided you wanted to share on a large scale… even if it didn’t quite ‘trend’!