Request a Consultation

How to Keep Your Tumblr Following Coming Back

Tumblr can be a great tool for businesses, but many are not aware of its existence or how to use it. If you have a Tumblr account, you want to know how to get new followers and how to keep them coming back to your page.

Be Interesting

There are tons of blogs on Tumblr so users have plenty to choose from. If you aren’t interesting to your audience, they will go somewhere else. Make sure the content you create is relevant to them, but also make sure it is told in a way that captivates and entertains. For some, that will mean humor while others may prefer storytelling. Find out what style works for your business and utilize it in your posts.

Use Images

Tumblr fans are very visual and look for images that are intriguing. If you want to capture your audience’s attention, concentrate on finding high-quality images that will catch their eye even if they are only browsing. It may be an unusual image or bold colors that get their attention, but great images make your page stand out.


Interaction is just as important on Tumblr as on any other social media site. In fact, hanging out in the community can differentiate you from the many other blogs on Tumblr that are similar to yours. Be willing to get involved, answer questions, or offer valuable insights, but do it in a fun way.

Don’t forget the importance of encouraging interaction on your page. If you write a blog post, end it with an invitation for comments. Encourage people to share your content with their friends and get their opinions. While interaction is important in all social media, it is essential for success on Tumblr.

Use Variety

Don’t be afraid to combine short posts with longer ones, articles only with image-based posts, and other combinations to encourage interest. If you are too predictable, you will lose your following in time because they know what to expect. By doing something random that fits in with your brand and goals, you create interest from your following. They can’t wait to see what you are going to do next.

Follow Others

If you want to have a loyal following, the best thing to do is follow others on Tumblr in your industry. Find out what they are doing and learn from them. Tumblr has a unique audience and not every business will automatically know how to appeal to that. You can learn a lot from others that have a loyal fanbase so that you can incorporate their ideas into your own business. Also, look at companies in complementary industries and develop relationships that can be mutually beneficial.

Tumblr is different from other social networks and it is important that you get to know it well. Find out who is on Tumblr and what they like and dislike and you can be successful on the site. This is another, often overlooked social network where you can build a loyal following once you understand what makes it unique.

The Latest From 180fusion

In the News

New York Times Market Watch
Yahoo Entrepreneur
CNN Fox News

Thought Leadership

Georgetown University USC University
University of Delaware Arizona University