How to Keep Your Facebook Following Coming Back
It’s pretty easy to get fans on Facebook. Businesses often work to increase the numbers by offering a coupon or freebie that their current fans share with others. Out of the large number of fans that most businesses have, very few are active with the page on a regular basis. So how do you keep those fans coming back to your page and interacting with you?
Be More Social
Instead of focusing on your company or product or service, focus on developing relationships. Create posts that interest people and make them want to comment and share. This is often achieved by posting about certain topics that interest your intended audience. Find out what they care about and create posts around those topics.
Get Fans Involved
Many businesses make the mistake of creating posts without getting their fans involved. The posts may be interesting, but people just read them and move on. Instead, focus on getting your followers involved in your page. Ask questions that require answers. This could be as simple as Like if you agree or Share if you disagree. You could pose a situation or question that makes your followers experts by asking for their advice.
Don’t forget the value in contests. Most people love to compete, especially when there is a prize at the end. You could even offer a small prize for everyone who signs up for the contest and then a larger prize for the winner.
Offer Free Stuff
If you offer great deals or free stuff on a regular basis, your fans will keep coming back to see what’s new. This can get expensive so you want to find a way to limit it so that you will still make money while keeping the interest alive for your followers. Here are some suggestions that are a win-win for everyone:
- Coupons exclusive to your followers — can be a discount code that they must type in
- Limit deals to the first 10, 50, or 100 that respond
- Free item with an additional purchase
- Give them a sneak peek on new products before they are available to the general public
Make Your Page Attractive
The easiest way to do this is to use a variety of media in your posts. Include images and videos that will interest your target audience. Mix them in with short posts and links to articles and blogs for a well-rounded page that will attract a lot of people. Just posting one kind of item gets boring and predictable after some time and people begin to ignore you. Mix it up and it will keep them guessing what you are going to post next.
Don’t forget to add a fun element to your page even if your product is serious or boring. In fact, it is even more important to have some humor to keep your following engaged.
Gaining new likes and fans is great, but only if you can keep them coming back. Facebook gives you plenty of opportunities to do that if you know what works.