5 Signs of a Good SEO Firm
If you want to make your business’ website more noticeable online and increase traffic, you may want to hire an SEO firm. Someone that specializes in SEO can help your business rank higher and attract more visitors that become customers. When you begin the search for an SEO firm, you will notice that the listings are numerous. How do you know which one is the right firm? Here are some signs to look for.
No Empty Promises
A firm with a solid understanding of SEO knows not to promise that your site will be on the first page of Google searches in the next week. They know it takes time to build a reputation and they are in it for the long haul, not just to make a quick dollar.
Know the Customer
An SEO firm that cares about their customers will take the time to get to know you and your goals. They will ask the right questions and then tailor the project based on your needs and your budget. They understand that it isn’t a one-size-fits-all approach. Instead, you will get personalized plans that work for you. They will be able to tell you what you need, but they shouldn’t tell you that in the first meeting. If they start out telling you how they will improve your website without even talking to you, it most likely means they have a plan that they use for everyone.
Success Stories to Share
A successful firm will have examples of other clients they have worked with, either through testimonials or with case studies. They will also be able to tell you stories about their past successes. Of course, a new SEO firm may not have as much history to share, but the individuals who make up the firm should have experience they can tell you about.
An SEO firm should have a constant grasp on the ever-changing world of SEO. If you bring up Panda 2.0 or now Hummingbird, they should be able to tell you what those Google updates mean for websites. They should have a plan on how they have adjusted their strategy in the face of change. This ensures that you won’t hire a company that is good for now but gets left behind because they don’t change the way they do things to keep up with the times.
A good SEO firm won’t try to maintain a secretive attitude about what they are doing for you. Instead, they will explain in terms you understand the basic idea of what services they will provide for you. They will educate you on what works for your site and what they will improve. While you won’t understand every technical term, a good firm will make sure you know the overall plan that they are implementing. After all, the main aspects of SEO aren’t a secret; you just don’t have the time to do it or learn the details. That is why you are hiring them. A good SEO firm will be your partner to help you reach your goals; a bad SEO firm will just take your money and leave you with empty promises.