PPC Tips for Facebook
Facebook has one of the largest available markets for advertising. If you haven’t taken advantage of this, it’s undoubtedly time to set up a PPC campaign on Facebook.
First, you need to familiarize yourself with Facebook’s PPC guidelines. They are strict and specific, and a failure to adhere to the guidelines will result in the rejection of your ad. Some guidelines include, but are not limited to: audio that doesn’t play automatically, no “get rich quick” opportunities, and your ads cannot be repetitive.
You can specifically target users based on their demographic. You can make your ad visible depending on age, gender, location, and even users with certain educational backgrounds. If someone is a Democrat, you can target them. If someone is single, you can target them. This makes your PPC ads effective and specific, which may optimize your PPC results.
What is your main goal? Do you want to build brand familiarity, generate clicks, focus on remarketing, etc.? No matter your goal, you need to make the most of the ad space that you are allotted by Facebook. Maximize the characters you are allowed—for instance, Facebook allows 25 characters for your title, and 135 for your ad’s body. Try to use every character.
Always monitor the progress of your campaign. You should always work within the constraints of your budget, and monitoring your PPC campaign progress will help you achieve a maximum ROI. If you find that your campaign isn’t as successful as you anticipated, at least gather as much data as possible. PPC campaigns don’t always need to generate the maximum amount of revenue to still be useful and informative.
Feel free to consult the PPC team at 180fusion for more tips, and to launch a PPC campaign.