Pay-per-click (PPC) advertising is one of the most popular ways to advertise online. PPC is a system where ad providers are paid per click. In other words, if you’re seeking to advertise for your business online, you would pay a small fee for each user that is directed to your website by clicking on your ad. This is a very popular way to advertise online.
What is PPC Management?
PPC management refers to the management of a pay-per-click advertising campaign. When developing an advertising campaign, many factors will be considered. Principally, what do we hope to accomplish with this campaign (EX: how many new customers will we generate) and how much are we willing to spend to attract new customers. After designing an ad campaign, management of that campaign becomes crucially important. PPC management includes constant monitoring, analyzing results (EX: number of visits, visitor interaction, sales conversion, etc.), and adapting to maximize the effectiveness of each dollar spent on advertising. 180Fusion specializes in providing PPC management services that allow businesses to get the most bang for their buck on advertising!
How does 180Fusion Help with PPC Management?
One extremely important aspect of PPC management is keyword selection and testing. PPC is a very popular form of online advertising because the ads are only displayed when triggered by a search that uses any one of a group of specific keywords that are linked to the ad. For example, if one of the selected keywords is “skateboard,” the ad will be displayed every time that a search is initiated that uses that word. Otherwise, the ad will remain hidden. Selecting the right keywords is important to make sure your ad is viewable to a wide range of users who might search for the goods and services you offer using a variety of different words. It’s then important to group those carefully selected keywords in the right way so that your ad will be visible when it’s truly relevant and exactly matches what the consumer is really looking for.
Selecting the right keywords often takes some time and testing their effectiveness is an ongoing process. That’s where 180Fusion comes in. Our firm has a deep understanding of how search engines operate and how individuals behave when searching for products and services that they’re interested in. The role we want to play in your PPC ad campaign is helping you reach the right audience through carefully selected keywords that will place your ad at the top of search engine results so that your potential customers can find you exactly when they need you.
To learn more about the PPC management services that we offer, contact 180Fusion today at 1-866-993-4180!