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Local SEO Marketing Services for Local Businesses: A Brief Evaluation of Paper Ads vs. Internet Marketing

The internet has changed the way many games are played, especially when it comes to local marketing. Buying ad space in the Yellow Pages, or in a local newspaper, was a very legitimate and professional way of advertising, but is that still the best way?


An article published by Forbes Magazine addresses this question, because it is a common concern many local businesses have.  According to the author, “Multiple studies confirm that consumers report using the internet first (80% of the time) when they need a new product or service, and printed Yellow Pages only second or third (about 50% of the time.)”


As an increasing amount of consumers turn to the internet to find products and services, old methods are being reconsidered and replaced with modern methods such as local SEO. While it can be hard to give up familiar ways, so goes the way of everything else, and not being willing to move forward can be detrimental. However, every local business should consider their target market. Older generations might still reach for the phone book before they check the internet on their phone, but then again, older generations are becoming a lot more technological savvy because there is so much exposure to it everywhere. While the article concentrates on the idea that paper is out, and technology is in, it is recommended that data is evaluated to determine how many true leads are still coming from paper ads, and if it is worth the time and money in this new age of marketing. It is something that each business will have to decide on its own, but that’s not to say they shouldn’t consider internet marketing, as well. Internet marketing is just starting out, and therein lies so much potential. Dipping your toes in the internet pool is something that every business should seriously test.


While a select few might still benefit from paper ads, the Yellow Pages have had their day in the sun, and now it’s the internet’s turn to help businesses see what potential they hold.


180Fusion is an accredited, professional local SEO and SEM provider for small- to medium-sized businesses. We have the know-how to help businesses over a wide expanse of industries become better known to their target market via the internet.  Our team of local SEO and internet marketing professionals can create a successful campaign plan with you, because you know your business best, and we understand what it takes to make a presence online. Your potential customers are searching for your products/services online today! Let us help you take full advantage of the internet. Call 180Fusion today at 877-321-4180 to speak with a representative.


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