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How to Keep Your Twitter Followers Coming Back

Twitter is an important tool for businesses today engaged in online marketing. Numerous companies have profiles on Twitter and send out tweets regularly. They may have thousands of followers, but not all of them actually follow the company’s tweets on a regular basis. How can you be effective in your Twitter marketing so that your followers will continue to check in and see what you have to say?

Know Your Audience

The first step in any campaign, and this includes Twitter, is to know your audience. Know the facts about them like how old they are, where they live, and what their income level is. But take it a step further and know about their likes and dislikes, what gets them motivated, angry, or makes them laugh. It is only as you learn these details that you will be able to create tweets that interest them.

Educate or Inform Your Followers

When you create tweets that provide information, your followers will keep coming back to learn more. You can do this by tweeting about your blog post or an article on your website. You can also link to other people that are experts in the field. For instance, if you sell furniture, create a post that links to the new colors of the season or the latest decorating trends.

Use Emotion

Nothing gets people to follow and share tweets like something that gets to their emotions. Make them laugh, make them cry, make them think, or even get them mad.         The key is to make them feel an emotion that will keep them coming back, not run away. While studies have shown that anger gets more people to comment than any other emotion, it may not be appropriate for your business. For example, if you sell baby clothes, tweets about kids doing amazing or funny things will have a better effect for your business than getting them angry.

Engage Your Followers

Interacting with your followers is important on any social network, but it works differently on each site. With Twitter, you want to ask questions to get responses. Or you can say something like “retweet if you agree.” One thing is common for all social networks and that is the importance of responding to your followers. Share their tweets or make comments on their posts so that they know they matter to you.

Post Often

Twitter works differently than other networks in the fact that older posts are moved down on the list. If you just post once a day, the only people that will see those posts are the ones that get online around that time. Posting multiple times a day keeps you in front of your audience so they don’t miss out.

Getting new followers on Twitter is only half the battle; keeping them is just as important. By posting often, interacting with your audience, and creating tweets that are informative and appealing, you will develop loyal followers that are anxiously awaiting your next tweet.

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