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How to Keep Your Pinterest Following Coming Back

Pinterest is a fun site for businesses that are image based. However, any business can benefit from the site if they know how to use it correctly. One of the problems that businesses face is getting followers to keep coming back to their page when there are so many others to check out. Here are a few tips to help you keep your fans interested and coming back to you on a regular basis.

Be Organized

Make sure your boards are organized and clean. You can accomplish this in a number of ways.

  • Use keywords in your pins so that people can find what they are looking for.
  • Use descriptive words in the summary that will intrigue your audience and tell them what the pin is about.
  • Have a theme or focus instead of randomly selecting pins. Keep different topics separate by board so that users can find what they want easier.
  • Don’t pin too much at once or it can overwhelm your audience.

Creating boards that are well organized and clutter free make it easier for users to know what they are about and find something that looks interesting to them.

Tie It Into Your Business

While you don’t want to be overly promotional, you do want your boards to make sense to your followers. For instance, a furniture store probably wouldn’t pin images about the latest cars for sale. On the other hand, an appliance store might be able to get away with a board on recipes if they title it “Great recipes to use in your new kitchen.”

Think outside the box when coming up with topics for your boards. An accounting firm could have a board about time management or how to save money because their job is to save customers both time and money. But make your boards clear on how they apply to your company so that users “get it.”

Link Your Account

To keep your Pinterest account in front of your followers even when they aren’t on the site, you need to link it to your other marketing tools. Link it with your website, your blog, or other social media pages like Facebook or Twitter. Don’t forget to include it in your offline marketing as well. Attach the link to your account to your business cards, letters and email, and brochures to get people’s attention.

Use Quality Images

No matter what product or service your business sells, you have to include images. Pinterest is an image-based site and failing to consider that will probably leave you with fewer followers. Even a business like the accounting firm can find images that apply to their pins. A piggy bank or clock would be applicable to pins about time management or saving money.

Use high-quality images that will appeal to your followers so that they want to come back. You can take your own photos or find images online through stock photos.

Making your Pinterest boards attractive, relevant, and interesting is the best way to ensure that your followers will keep coming back to you.

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