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How to Add Negative Keywords

Keywords are the lifeblood of both organic Search Engine Optimization (SEO) and paid Search Engine Marketing (SEM). While, logically, you want to focus on keywords for which you want to be found when they’re searched for, if you’re creating a Google AdWords campaign, you can also add negative keywords to your campaign. Negative keywords are groupings of words for which you DON’T want to appear when included in a search.

For example, let’s say you don’t want to be found for the key phrase “free trial”. By entering this into the Negative Keywords section in the Keywords tab of your AdWords account, you won’t show up not only for the key phrase “free trial” but also phrases that use these words. This means you also won’t show up for “free one day trial” or “free weekly trial”.

There are a few ways to add and manage keywords to your AdWords campaign. The easiest is by using the Negative Keywords section under the Keywords tab in your AdWords account admin screen, as mentioned before. This gives you one simple place to add and manage your negative keywords and to easily see which keywords you don’t wish to appear for. You can also add keywords to a list manually by putting a minus sign in front of then, for example, “-free trial”.

Researching which negative keywords to use is as easy as using Google’s AdWords Keyword tool. If you’re logged into your account, you can do a search for relevant keywords. From there, you can find irrelevant keywords from the resulting list and add them to your existing campaigns, or a new campaign with just a few button clicks. Negative keywords are a great way to keep your pay per click campaign focused.

If you need help with managing or creating negative keywords, contact 180fusion today and see how we can help you better manage your pay per click campaign.

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