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Geo-targeted PPC

As tempting as it seems, you don’t need to advertise your PPC ads in every corner of the world. Geo-targeting is fancy industry word for Local PPC, which is an AdWords feature that lets you target specific areas, meaning that your ads will only be seen by users in a specific location or area. Geo-targeting is really the most effective way to reach out to eligible buyers, all while maximizing your PPC campaign budget.

By geo-targeting certain areas, you can also alter your targeted keywords to appeal to your targeted locations. On AdWords, you can choose your preferred service area, as well as the radius around the specified point.

mapAfter specifying your location, carefully manage your traffic. See if your targeted areas are generating enough traffic, and if certain areas outside of your radius are generating traffic. You may need to adjust your targeted areas depending on the performance of your campaign in each area.

For more information, read about managing a PPC campaign here.

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Shalyce “Sam” Mutchie

Shalyce “Sam” Mutchie

Sam has worked as an SEO content writer for 180fusion since July of 2015. In April of 2016, she completed a Bachelor’s Degree of English from the University of Utah at the age of 21. During her tenure at the University of Utah, she served on the English Student Advisory Committee, which represented the top 2% of student leadership potential, and is a proud member of the National English Honors Society. Her hard work ethic, ambition, and a little luck have carried her far, and she looks forward to a future with 180fusion.

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