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Case Study: “Nationwide PPC Strategy: Capture a Larger Market”

PPC StrategyThe Business:

Sonofresco — sells commercial coffee roasting machines to businesses nationwide.

The Situation:

With first page search rankings, Sonofresco was generating great organic traffic, but they wanted to further dominate their market with additional keyword choices to capture demand across the nation. Prior to working with 180fusion, this client had no success running a Pay Per Click (PPC) campaign, but understood the benefits.

The Solution:

After an extensive market analysis, 180fusion laid out the most relevant keywords for Sonofresco to increase their client base with a much smaller budget than some of their big competitors.

Within just four weeks, Sonofresco has greatly increased visibility and enjoyed profitable traffic generated across every region of the country. The number of new orders has been growing week over week.

In the client’s words:

“We’re very happy with 180fusion. Search Engine Marketing is key to our products success and 180fusion Account Management and team have been great at meeting our needs, and improving our bottom-line!”

Gail Hopley, Head of Marketing


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