3 Eye-Opening Mobile Internet Statistics and What They Mean For Your Business
The technical advancement and continued growth in popularity of smartphones has dramatically shifted the way users explore the internet and businesses are struggling to keep up. The rise in mobile internet usage is attributed to the reduced costs of personal smartphones and the availability of faster 4G and LTE data networks. The expectations of consumers are changing as fast as the marketplace and some exciting new statistics about these users are identified:
1. 75% of Users Expect a Mobile Optimized Website
Expect. The key word. When using a phone to search your site, users want a mobile version. Gone are the days of zooming in and navigating the full site. Now, users want a mobile site enhanced with all the benefits and information of the full site but organized and easily accessible through their phones. Form and function playing into the consumer’s decision and business owners need to be aware of this growing trend if they want to continue to be relevant against competitors online. A fully optimized mobile site is the difference from being at the forefront and being irrelevant.
2. 67% of Mobile Users Are More Likely to Buy From a Mobile Optimized Site
The majority of mobile users would rather make an online purchase through an optimized site. It’s all about ease of use. A standard site on a mobile device requires significant patience from the user with a hefty amount of zooming, un-zooming, and scrolling, especially at check out. A site that is optimized for mobile usage allows the consumer to enter in payment and shipping information without compromising function. Payment processor Adyen reports that 15 percent of retail purchases are made using mobile devises and current trends indicate the number of mobile shoppers will reach 174 million by 2016. A properly designed mobile site will drastically improve usability and increase mobile purchases from new and existing customers.
3. More than 50% of Mobile Users Search for Local Businesses on Their Mobile Devices
Multinational companies aren’t the only businesses in need of mobile sites. For small, independently owned companies a mobile site is just as crucial. According to Google’s Mobile Search Study, 40 percent of mobile searches have local intent and three out of four mobile searches trigger follow-up actions. To compete with large companies and smaller local competitors, local businesses need to have their finger on the pulse of the wants and needs of their customer base. For a small business, local customer support is critical in increasing clientele and boosting sales, both in store and online. With local mobile searches expected to exceed desktop searches by 2015, a mobile optimized site will set the pace for local search competition.
The growth in mobile search usage has yielded many opportunities for business owners to reach their customers and expand their customer base. To dominate this new frontier, a mobile optimized site will increase the usability for mobile users, encourage them to purchase through the site, and give your business an edge over local and national competition.