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Google Position Zero Hero

How To Steal Position 0 on Google

Position 0? But I thought I wanted to rank in position 1! That is a valid question. Since the inception of digital marketing, and the normalization of SEO as a digital marketing approach, the desirability of that coveted number 1 spot has been pounded into your head. Top Ranking, the best of the best (Cue […]

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How To Crush SEO By Using Your Competition

Sometimes you’ve got to fight fire with fire. and in the world of marketing, a healthy understanding of your competitions’ tactics can be indispensable. With so many strategies running the risk of being perceived as overwrought, a keen eye on the competition as well as its strengths and weaknesses can make all of the difference. […]

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#ReviewCloaking

Introduction The other day at work I was reviewing a client’s Local Knowledge Graph, ensuring that the information was accurate when something immediately caught my eye.  When I discovered it, it was clearly obvious something was off.  See if you notice what I did… Let’s ignore the intentionally fabricated information (I added the fake images, […]

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why seo takes time and is a marathon not a sprint

Why Does SEO Take More Time Than You Think?

A question that most business owners ask and digital marketers will have to answer at least once every month is; “How come SEO takes so long?” Well.. The answer is not exactly simple. For the most part, SEO just takes time to work. Based on how search algorithms and the internet functions, even the best […]

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B2B vs. B2C SEO: What’s The Difference?

Business-to-business and business-to-consumer markets are two different models that grant brands with benefits specific to their needs. With the right model, you can make the marketing and sales progress your business has been seeking. Both target buyers with completely different habits while creating various solutions and obstacles. Take, for example, glassblowers. They could attempt to […]

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Troubleshooting: Why Your SEO Isn’t Working

By now you’ve probably already connected the dots on SEO and know a fair bit about applying it to your site. You’ve likely spent some time optimizing with keyword content and maybe you’ve even built the relevant links. Still, while everything looks good on paper, somehow your website has seemed to have hit a wall. […]

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6 SEO Resolutions You Need To Make In 2017

It’s that time of year again. As 2016 draws to a close, businesses are ringing in 2017 with fresh SEO strategies. If you haven’t already mastered how to increase view count of your site, it’s time to learn – mastering SEO and online marketing is no longer optional in 2017. This past year saw some […]

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IKEA Hacking SEO

How Ikea Is Hacking SEO With Funny Product Names

In Ikea’s latest campaign, the Swedish furniture company teamed up with their marketing agency Akestam Holst and renamed their products based on frequently Googled relationship predicaments. Ikea’s latest marketing effort is changing up their Swedish product names and renaming their best-selling products based on common relationship related questions online which can potentially be solved by […]

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