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Plan your Holiday SEM Strategy with Tips from Google

180fusion and Google recently came together for a co-hosted webinar, Grow your Holiday Sales with Google. 180fusion’s Director of Sales, Brad Keys, and Google’s Jessie Hochhalter, teamed up to share insights and best practices to help business owners and marketers optimize their search engine marketing strategies this holiday season. 64% of in-store purchases in the US are […]

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5 Tips for Writing PPC Ads Viewers Can’t Resist

PPC, or Pay-Per-Click, advertising is often overlooked by digital marketers who don’t recognize the value that this channel can add to their strategy. Maybe they’re not aware that PPC advertising generated around $32 billion for Google last year. Or maybe they just can’t seem to crack the art of writing effective PPC copy. If you […]

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How to Create Your SEO Strategy in 3 Steps

Your website is the single most important marketing tool your business has, but without an effective SEO strategy nobody is going to see it. But what is SEO all about, and how can you go about creating a strategy that sets your site up to get noticed among the 1 billion other websites that are […]

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