Blog - SEO, PPC, SMM |180fusion

Google Penguin 4.0 Finally Live


Well folks, the time has finally come! Google has officially confirmed on their Google Webmaster Blog that they have now began rolling out the live real-time version of Penguin. It has almost been 2 years since Google has confirmed their last Penguin [...]

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SEO – How Personas Fit In


SEO is a critical part of promoting your business. It links in with everything, including finding the right customers and making sure you’re not killing your PPC success. Making SEO work is easier said than done. There are so many factors at work a [...]

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Digital Marketing Acronyms


  If you are getting push back that your prospect who is a CMO needs verification from the CEO that your proposed SEM and SEO strategy must have an attributable ROI and strong ROAS in the next 4-6 months to hit Q3 goals and wants to finalize by [...]

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Mobile Navigation Best Practices


I cannot stress enough the importance of mobile-friendliness. Google uses a website’s mobile-friendliness as a factor in ranking, as mobile browsing has significantly increased since the inception of the smart phone. Google estimates that nearly ha [...]

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Benefits of Using My Client Center


One of the many features of Google AdWords is My Client Center (MCC)—a user-friendly platform where agencies can manage multiple clients and their AdWords campaigns. MCC helps you stay organized as you manage your clients. You can see all relevant [...]

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