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Search Engine Optimization: A Primer on Algorithms

Search engine optimization (SEO) is one of those flagship terms that permeates the field of online marketing. The popularity of SEO has created a huge source of noise with regards to information on how to successfully implement SEO techniques and run campaigns that center around SEO. There’s a lot of people out there shouting and […]

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5 SEO Trends Dominating 2017

Search engine optimization or SEO is a game whose rules are all amount the importance of competing and beating out your opponents. A key strategy in your efforts to crush and dominate your competition lies in your ability to be aware of the ever-changing nature of search engines. You have to learn how to adjust […]

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2017 Local SEO Ranking Factors Survey (Moz Update)

Moz began its Local Search Ranking Factors Survey, led by David Mihm, back in 2008. The data they gathered and distributed freely helped pioneer the study and evaluation of local search and SEO knowledge. Moz’s results have annually provided marketers and SEO enthusiasts with extremely useful information, informing them what has changed over the past […]

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Google Exact Match Not So Exact Anymore?

Remember the time when precision keywords meant everything? Then organic search and AdWords came a long way—search and matching started to account for things like plurals, typos, then even phrase variations. Now, Google is about to take another substantial step in improving match targeting in AdWords, which might help advertisements achieve “up to 3 percent […]

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